Tag Archives: Advertising

WASHINGTON — The Department of Justice has accelerated an investigation into Google’s digital advertising practices and may file an antitrust lawsuit against the internet giant before the end of the year, two people with knowledge of the government’s thinking said on Wednesday. The investigation focuses on Google’s power in the digital ad market, looking at how the company uses its dominance in auctions and ad technology to maintain its power, said the people, who were not authorized… Source link

By Tom Mortimer After a strenuous year and a half, many small businesses have been eager to restart their businesses in the wake of the pandemic. In a recent poll, 58% of small business owners said they were looking to increase the frequency of their marketing message in Q2 of 2021, while nearly half said things were already better for them now compared to a year ago. What’s also interesting is that 70% of small business owners said they’re looking to add more types of media into their… Source link

Google (GOOG)‘s parent company Alphabet reported revenue of $61.9 billion for the quarter ended June 30, a staggering 62% jump from the same quarter last year and significantly higher than analysts had expected. The company’s profits more than doubled to $18.5 billion. Alphabet’s stock rose 3% in after-hours trading Tuesday following the earnings report. Much of that growth was driven by a rebound in Google’s core advertising business, which posted revenue of $50.4 billion — a 69% increase … Source link

To the Editor: “Google Dominates a Hidden Market With No Rules,” by Dina Srinivasan (Opinion guest essay, June 25), makes claims about our advertising technology business that we strongly disagree with. Independent reports show that the fees we charge our partners are lower than the industry average. In fact, the 100 largest news publishers — many of which have in-house sales teams that perform many of the functions provided by Google’s ad sales, exchange and brokerage operations —… Source link

The formal investigation, which follows a preliminary probe that began in 2019, will examine whether Google (GOOGL) is distorting competition by restricting access to user data for advertising purposes, while reserving such data for its own use, the European Commission said on Tuesday. “Google collects data to be used for targeted advertising purposes, it sells advertising space and also acts as an online advertising intermediary. So Google is present at almost all levels of the supply chain… Source link

Maurice Levy, chair of French multinational advertising and public relations company Publicis Groupe Dominique Charriau | Getty Images Digital privacy moves from Apple and Google are forcing the advertising industry to reconsider the way it works, Publicis Groupe’s Maurice Levy told CNBC. The chairman of the world’s third-biggest advertising company said changes to Apple’s iOS smartphone software and Google’s Chrome web browser meant advertisers were having to “revisit the whole way we are… Source link

A week before Lorraine Twohill applied to engineering school in her native Ireland, she found herself reviewing a brochure about a new degree called international marketing. Its promise of a year studying abroad led the math whiz to swap engineering for marketing. The last-minute shift three decades ago broke the heart of her father, a math teacher, but changed her life. Her studies at Dublin City University and year abroad in Spain put her on a path to become the chief marketing officer at… Source link

Facebook VP, Global Business Group Carolyn Everson is departing the social media company after spending over a decade. She was responsible for growing the global advertising business. “After 10 1/2 years, I have left Facebook. I am extremely proud of what we set out to accomplish but way more proud of my team and the support we showed each other, especially in difficult times. I always said no one will ever mention at my funeral the amount of revenue I… Source link

The penalty comes as the tech giant faces multiple US suits over anti-competitive behavior and could lead to similar agreements with officials elsewhere. Facebook (FB), the other dominant player in digital advertising, is being investigated separately by EU regulators over claims that its use of data gives it an unfair advantage in the business. In a statement on Monday, France’s competition authority said it had fined Google (GOOGL) “for abusing its dominant position” in the market for… Source link

Sundar Pichai, chief executive officer at Google LLC, speaks during the Google Cloud Next ’19 event in San Francisco, California, U.S., on Tuesday, April 9, 2019. Michael Short | Bloomberg | Getty Images France’s competition watchdog has fined Google 220 million euros ($267 million) for abusing its market power in the online advertising industry. The French Competition Authority said Monday Google had unfairly sent business to its own services, and discriminated against the competition. Google… Source link