Tag Archives: Advertising

Google faces UK scrutiny over new advertising data revamp … Source link

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Italy’s competition authority has opened an antitrust investigation into Google’s display ad business — adding another allegation of abuse of a dominant position to the tech giant’s regulatory woes. In a press release announcing the action the AGCM said it “questions the discriminatory use of the huge amount of data collected through its various applications, preventing rivals from competing effectively as well as adversely affecting consumers”. The probe follows a… Source link

Google, Facebook and YouTube have increased their already substantial share of the digital advertising pie in Australia, leaving less than 20% for news and other websites, according to a new report from the competition regulator. The Australian Competition and Consumer Commission report was released on Friday as the government puts the final touches on its legislation to force the digital platforms to share revenue with Australian media companies. The platforms may be forced to pay hundreds of… Source link

[unable to retrieve full-text content]Sponsored Content: Microsoft Advertising, Author at Search Engine …  Search Engine Land Source link

In the second quarter, Facebook reported 10% growth in ad revenue while Google’s declined. Photo Illustration by Rafael Henrique/SOPA Images/LightRocket via Getty Images The headwinds of Covid-19’s economic impact in the second quarter were strong enough to slow down even the ad-funded tech giants. In its second-quarter results released today, Facebook reported $18.7 billion in revenue, an increase of 11% despite the slowdown of advertising spend as… Source link

The global pandemic dealt a rare losing hand to Google’s venerable digital advertising operation, pushing quarterly revenue down compared with a year earlier for the first time in company history. The search-engine giant posted a $2.6 billion drop in advertising for the second-quarter from a year earlier, as some of Google’s biggest advertisers, including travel companies and consumer brands, cut back on spending in the face of economic uncertainty. … Source link

As the pandemic brought travel to a standstill in the first quarter and bookings were cancelled en masse, advertisers spent millions of dollars on Google advertising that turned into nothing. Since then, Google made concessions to some advertisers — but they scoff at the paltry amount. Eight German travel companies that sent a letter to Google at the end of April seeking payment concessions on $80 million in first quarter advertising invoices ultimately got relief of less than 10 percent… Source link

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