Tag Archives: Advertising

When the pandemic upended the economy last year, companies took a hard look at their advertising plans. Oreos maker Mondelez International Inc. MDLZ 0.19% shifted money meant for TV commercials during March Madness basketball and the summer Olympics into digital platforms. A hefty chunk went to Alphabet Inc.’s GOOG -0.11% Google, which offered data on what locked-down snack lovers were… Source link

Google LLC’s decision to stop tracking individual web browsing activity in its products and services marks a notable shift for the digital advertising market, but analysts said the move aligns with a broader push by consumers and regulators for more data privacy. Tracking third-party web activity has also become less necessary for Google’s business over time. Although the Alphabet Inc. unit derives most of its revenue from advertising (81.2%), the vast reach of its search and other… Source link

Neeva Cofounder and CEO Sridhar Ramaswamy Neeva It wasn’t long ago that Sridhar Ramaswamy was the king of Google advertising. During his 15-year career at the search startup that became an Internet giant, Ramaswamy built, scaled and ultimately ran Google’s $115 billion advertising division. However, he finally left in 2018 after becoming disillusioned that Google’s obsession with growth was affecting everything from search quality to consumer privacy. Initially, he… Source link

Google has announced plans to stop using tracking cookies on its Chrome browser by 2022, replacing them with a group profiling system in a move the company says will plot “a course towards a more privacy-friendly web”. The change is significant. Chrome commands some two-thirds of the web browser market. Third-party tracking cookies, meanwhile, underpin much of the targeted advertising industry. And, while Mozilla’s Firefox and Apple’s Safari have already stopped supporting… Source link

TipRanks The Bottom Is in for These 3 Stocks? Analysts Say ‘Buy’ Never say that one person makes no difference. This past Thursday, stocks tumbled, bonds surged, and investors started taking inflationary risks seriously – all because one guy said what he thinks. Jerome Powell, chair of the Federal Reserve, held a press conference at which he gave both the good and the bad. He stated, again, his belief that the COVID vaccination program will allow a full reopening of the economy, and that… Source link

In the world of online advertising, relevance is relative. An advertisement targeting system might not live up to the ideal of delivering exactly the right message to the right person at the right time — but if it’s the best of the available alternatives, then the advertising dollars will follow.  So it is easy to understand the sense of dread felt by many online publishers and ad tech companies as one of the linchpins of the advertising-supported internet — the… Source link

Google says it’s phasing out tracking based on individual users’ browsing habits. SOPA Images/LightRocket via Getty Images In another major change poised to further jolt the already rocky world of digital advertising, Google plans to stop tracking individual users’ web browsing habits or selling ads based on them. Today, the Alphabet-owned search engine said it will phase out tracking users across websites without replacing third-party cookies with a new… Source link

Text size The Google logo adorns the outside of their NYC office Drew Angerer/Getty Images Alphabet … Source link

SYDNEY (Reuters) – Australia announced on Thursday it may let internet users choose which data they give to Big Tech companies like Google, limiting the internet giants’ ability to access users’ online histories to cross-sell products. FILE PHOTO: The logo of Google is seen on a building at la Defense business and financial district in Courbevoie near Paris, France, September 1, 2020. REUTERS/Charles Platiau The Australian Competition and Consumer Commission’s (ACCC) new proposals aim… Source link

SYDNEY (Reuters) – Australia announced on Thursday it may let internet users choose which data they give to Big Tech companies like Google, limiting the internet giants’ ability to access users’ online histories to cross-sell products. FILE PHOTO: The logo of Google is seen on a building at la Defense business and financial district in Courbevoie near Paris, France, September 1, 2020. REUTERS/Charles Platiau The Australian Competition and Consumer Commission’s (ACCC) new proposals aim… Source link