Google’s scrapping third-party cookies – but invasive targeted advertising will live on

Google has announced plans to stop using tracking cookies on its Chrome browser by 2022, replacing them with a group profiling system in a move the company says will plot “a course towards a more privacy-friendly web”.

The change is significant. Chrome commands some two-thirds of the web browser market. Third-party tracking cookies, meanwhile, underpin much of the targeted advertising industry. And, while Mozilla’s Firefox and Apple’s Safari have already stopped supporting…


Source link

About search

Check Also

Sundar Pichai on Google layoffs, AI plans and when his company ‘got it wrong’ – Hindustan Times

Sundar Pichai on Google layoffs, AI plans and when his company ‘got it wrong’ – Hindustan Times

[unable to retrieve full-text content]Sundar Pichai on Google layoffs, AI plans and when his company …

Leave a Reply

Your email address will not be published. Required fields are marked *