Tag Archives: ThirdParty

As Google phases out third-party cookies in Chrome, the idea of them disappearing by the end of the year has become about as clear as a foggy day in London.  In fact, some ad executives are putting their money on cookies waving goodbye sometime in the first quarter of next year. They just can’t see it happening anytime before then, despite Google’s insistence that they will be gone before the year is done — especially not when the market considers that its alternative (the Privacy… Source link

Google is giving websites the opportunity to request additional time to transition away from third-party cookie dependencies. To address possible compatibility concerns, the search engine has introduced a third-party cookie deprecation trial. While Chrome plans to eliminate third-party cookies by Q3 2024, this program lets embedded sites and services temporarily enable them until December 27, 2024. However, developers are expected to make the necessary changes by the trial end date…. Source link

The countdown to a (third-party) cookieless Chrome has started. Google is disabling third-party cookies for 1% of its Chrome users worldwide, which will affect 32 million of its 3.22 billion international users of the browser. It’s a small step for Google, but a giant leap into the unknown for digital advertising. Finally, Google is pulling the trigger on the phase-out of cookies.  This process has been dragging on for too long and it is finally time to start. The sampled approach… Source link

From pretty much the very beginning, the web has been fueled by ads. And those ads have been finding their way to relevant users via cookies — those are little bits of code that websites can place on your computer so advertisers can basically follow you around online. And from pretty much the very beginning, privacy advocates have complained that cookies are a privacy nightmare.   This week, Google started its project to phase out third-party cookies on… Source link

[unable to retrieve full-text content]Google’s turning off third-party cookies for 1 percent of Chrome users early next year  The Verge Source link

[unable to retrieve full-text content]Google will disable third-party cookies for 1% of Chrome users in Q1 2024  TechCrunch Source link

Google today announced it’s expanding its user choice billing pilot, which allows Android app developers to use other payment systems besides Google’s own. The program will now become available to new markets, including the U.S., Brazil and South Africa, and Bumble will now join Spotify as one of the pilot testers. Google additionally announced Spotify will now begin rolling out its implementation of the program starting this week. The company had first announced its intention to… Source link

NEW DELHI, Oct 25 (Reuters) – Alphabet Inc’s Google should not restrict app developers from using third-party billing or payment processing services in India, the country’s antitrust body said on Tuesday, as it fined the U.S. giant $113 million for anti-competitive practices. The Competition Commission of India (CCI) said Google (GOOGL.O) used its “dominant position” to force app developers to use its in-app payment system, noting the sale of in-app digital goods is a key means for developers… Source link

India’s antitrust watchdog has hit Google with a $113 million fine for abusing the dominant position of its Google Play Store and ordered the firm to allow app developers to use third-party payments processing services for in-app purchases or for purchasing apps, the second such penalty on the Android-maker in just as many weeks in its largest market by users. The Competition Commission of India, which opened the probe into Google in late 2020, said mandating developers to use… Source link

Dmexco is back and while many are still trying to figure out the role of the Germany-based conference when it comes to the global circuit, ad tech’s key talking points have moved on considerably after a two-year digital hiatus. Here is Digiday’s primer on what will fuel conversations at this year’s event this week.  The last time 20,000+ ad tech professionals from around the world convened in Koelnmesse, Google was yet to confirm “the death of the third-party cookie” officially…. Source link