Tag Archives: Advertising

[unable to retrieve full-text content]Yandex Ads Announces New Advertising Format and Full-Screen Ad Designs  Branding in Asia Magazine Source link

[unable to retrieve full-text content]Google Chrome IP masking could radically impact search advertising  Search Engine Land Source link

Google is facing a $2.27 billion lawsuit by 32 media groups claiming that the company’s digital advertising practices have led to financial losses. The publishers, including Axel Springer and Schibsted, are based in various countries across Europe, such as Austria, Belgium, Bulgaria, the Czech Republic, Denmark, Finland, Hungary, Luxembourg, the Netherlands, Norway, Poland, Spain, and Sweden. What the lawsuit is saying. A statement issued by the media groups’ lawyers Geradin… Source link

Google is laying off several hundred employees in its advertising-sales team, Business Insider has learned. The search giant plans to cut hundreds of roles from its advertising-sales unit as part of a restructuring, Philipp Schindler, Google’s chief business officer, told staff Tuesday in a memo. Schindler wrote that the cuts were the result of changes to how Google’s sales team operated. BI previously reported that Google was shifting more staff away from large-customer sales, a team that… Source link

[unable to retrieve full-text content]Yandex offers advertising design service using neural networks  Telecompaper EN Source link

If you live in Russia, there’s no avoiding Yandex. The tech giant—often referred to as “Russia’s Google”—is part of daily life for millions of people. It dominates online search, ride-hailing, and music streaming, while its maps, payment, email, and scores of other services are popular. But as with all tech giants, there’s a downside of Yandex being everywhere: It can gobble up huge amounts of data. In January, Yandex suffered the unthinkable. It became the latest in a short… Source link

[unable to retrieve full-text content]Microsoft Advertising Completes Transition to Xandr’s SSP …  WinBuzzer Source link

[unable to retrieve full-text content]Yandex Launches Mobile App Monetization Through The Yandex Advertising Network  EIN News Source link

By Mike Scarcella (Reuters) – Lawyers for Alphabet Inc’s Google LLC on Wednesday said they will ask a federal judge in Virginia to move the U.S. Justice Department’s antitrust lawsuit to Manhattan federal court, where the company is already fighting claims that it has abused its market power for online advertising technology. In a filing in the Manhattan litigation, Google’s attorneys said transferring the lawsuit was necessary for “judicial efficiency and to mitigate the obvious risk of… Source link

Company cites “judicial efficiency” in plan to seek transfer of new DOJ lawsuit DOJ could oppose such an effort, legal experts say Feb 2 (Reuters) – Lawyers for Alphabet Inc’s Google LLC on Wednesday said they will ask a federal judge in Virginia to move the U.S. Justice Department’s antitrust lawsuit to Manhattan federal court, where the company is already fighting claims that it has abused its market power for online advertising technology. In a filing in the Manhattan litigation, Google’s… Source link