Tag Archives: Advertising

Google’s advertising business brought in $53.1 billion during the third quarter, up from $37.1 … [+] billion during the same period last year. Getty Images While some advertising-funded internet giants like Facebook and Snap Inc. are feeling the brunt of Apple’s recent data privacy changes, Google seems less worried. Today, Google parent Alphabet Inc. reported a record $65.1 billion in revenue during the third quarter of 2021, with the company’s… Source link

Over the course of Tom Brady’s 22-year career, the NFL’s winningest quarterback has bolstered the reputation of lesser-known players and coaches, his own brand TB12, and most recently the Tampa Bay Buccaneers after winning a Super Bowl championship during his first season with the franchise. But businesses don’t need to be directly on Brady’s team to benefit from the future Hall of Famer. New data from EDO, which measures consumer engagement with ads, shows that brands that advertise… Source link

Advertising Disclosure: This article is sponsored by one or more of the featured brands. As much as social media would like you to believe in the ease of entrepreneurship, building a business is certainly no small feat. But if you’ve managed to overcome those initial hurdles and gained some traction, the next step is to ensure that your passion project continues on a path of growth. One way to do so is by expanding the reach of your business with online advertising. Now, before you get… Source link

Advertising Disclosure: This article is sponsored by one or more of the featured brands. © Provided by Slickdeals As much as social media would like you to believe in the ease of entrepreneurship, building a business is certainly no small feat. But if you’ve managed to overcome those initial hurdles and gained some traction, the next step is to ensure that your passion project continues on a path of growth. One way to do so is by expanding the reach of your business… Source link

The Google sign is shown on one of the company’s office buildings in Irvine, California, U.S., October 20, 2020. REUTERS/Mike Blake/File Photo SYDNEY, Sept 28 (Reuters) – Australia’s antitrust regulator said on Tuesday it needed more powers to combat significant competition concerns in advertising technology, a market dominated by Alphabet Inc (GOOGL.O) unit Google. read more The stance could set up another clash between policymakers and the U.S. search engine leader after the same… Source link

BRUSSELS, Sept 23 (Reuters) – Alphabet (GOOGL.O) unit Google is seeking to settle an EU antitrust investigation into its digital advertising business, a person familiar with the matter said, a move that could help it stave off a disruptive, lengthy probe and a possible hefty fine. EU antitrust cases have cost Google more than 8 billion euros ($9.4 billion) in fines in three different cases in the last decade and it has also been ordered to change its business practices to allow rivals to… Source link

WASHINGTON — The Department of Justice has accelerated an investigation into Google’s digital advertising practices and may file an antitrust lawsuit against the internet giant before the end of the year, two people with knowledge of the government’s thinking said on Wednesday. The investigation focuses on Google’s power in the digital ad market, looking at how the company uses its dominance in auctions and ad technology to maintain its power, said the people, who were not authorized… Source link

By Tom Mortimer After a strenuous year and a half, many small businesses have been eager to restart their businesses in the wake of the pandemic. In a recent poll, 58% of small business owners said they were looking to increase the frequency of their marketing message in Q2 of 2021, while nearly half said things were already better for them now compared to a year ago. What’s also interesting is that 70% of small business owners said they’re looking to add more types of media into their… Source link

Google (GOOG)‘s parent company Alphabet reported revenue of $61.9 billion for the quarter ended June 30, a staggering 62% jump from the same quarter last year and significantly higher than analysts had expected. The company’s profits more than doubled to $18.5 billion. Alphabet’s stock rose 3% in after-hours trading Tuesday following the earnings report. Much of that growth was driven by a rebound in Google’s core advertising business, which posted revenue of $50.4 billion — a 69% increase … Source link

To the Editor: “Google Dominates a Hidden Market With No Rules,” by Dina Srinivasan (Opinion guest essay, June 25), makes claims about our advertising technology business that we strongly disagree with. Independent reports show that the fees we charge our partners are lower than the industry average. In fact, the 100 largest news publishers — many of which have in-house sales teams that perform many of the functions provided by Google’s ad sales, exchange and brokerage operations —… Source link