Tag Archives: Advertising

NEW YORK–(BUSINESS WIRE)–Yahoo today announced an expansion of its partnership with DIRECTV Advertising to include set-top box (STB) data, backed by market-leading privacy protection protocols. With the expanded partnership, Yahoo’s demand-side platform (DSP) customers can now activate TV usage data from millions of DIRECTV households to optimize planning, activation and measurement of digital campaigns across DIRECTV and non-DIRECTV inventory. Today, Yahoo is the only… Source link

Google faces a €25bn (£21.6bn) lawsuit in the UK and EU that accuses the tech firm of anticompetitive conduct in the digital advertising market. The company, which is a key player in the online ad market as well as being a dominant force in search, is accused of abusing its power in the ad tech market, which coordinates the sale of online advertising space between publishers and advertisers. “Publishers, including local and national news media who play a vital role in our society, have… Source link

Google Ads is implementing a new policy requiring landing pages to meet the “better ads standards,” as the Coalition For Better Ads laid out. A change to Google’s destination requirements policy states if an ad leads to a page that doesn’t comply with the better ad standards, Google will disapprove the ad. Google is sending emails to advertisers informing them of the policy change, which leaves roughly a monthto make necessary updates. The email reads: “In October 2022, the… Source link

Google is likely to be sued buy the U.S. Department of Justice in September on the grounds that its advertising network is a monopoly. What that means for marketers isn’t yet clear, but there are steps they can take to prepare for disruptions. The DoJ news comes as Google again postponed deprecation of the third-party tracking cookie, this time until the second half of 2024. While Apple blocked third-party cookies several years ago, Google has postponed the process for the Chrome browser… Source link

[unable to retrieve full-text content]Microsoft Advertising, Author at Search Engine Land  Search Engine Land Source link

Microsoft Advertising connects you with more than a billion people at the right moments across work and life. The Microsoft ecosystem provides access to an audience that has higher buying power, spends more online and is more likely to engage with ads to try new offers. Whether you are creating a branding or performance campaign, we offer advertising solutions that run the entire marketing funnel, including search, native, display and video – powered by the Microsoft Advertising ad… Source link

Microsoft Advertising connects you with more than a billion people at the right moments across work and life. The Microsoft ecosystem provides access to an audience that has higher buying power, spends more online and is more likely to engage with ads to try new offers. Whether you are creating a branding or performance campaign, we offer advertising solutions that run the entire marketing funnel, including search, native, display and video – powered by the Microsoft Advertising ad… Source link

Google shares a preview of new advertising features it will be announcing at Google Marketing Live on May 24. These features represent what the Google Ads team has been working on during the first few months of 2022. Advertisers can look forward to enhancing their marketing efforts with these upcoming additions to Google Ads. Improvements To Responsive Display Ads Google’s responsive display ads, which adapt advertising creative to fit different sizes of ad units, are getting… Source link

Google late Thursday suspended all advertising in Russia, a move that came shortly after the country’s communications censor accused the company’s YouTube video service of spreading misinformation and stoking protests. The new mandate covers YouTube, search and display marketing in Russia, said Google, which earlier this week blocked access to Russian state-owned media outlets RT and Sputnik across Europe in compliance with a European Union sanctions order. “In light of the… Source link

Google’s Senior Vice President Sundar Pichai gives a keynote address during the opening day of the 2015 Mobile World Congress (MWC) in Barcelona on March 2, 2015. Lluis Gene | AFP | Getty Images Google has suspended all advertising in Russia. The decision comes after Russia’s internet watchdog, Roskomnadzor, accused YouTube, a division of Google, of running large advertising campaigns to misinform Russians about the country’s invasion of Ukraine. Roskomnadzor had demanded that Google stop… Source link