Tag Archives: Advertising

Google Suspends Advertising in Russia

Google said on Thursday night that it had suspended all advertising in Russia after the country’s internet regulator demanded that the company stop showing what it considered ads displaying false information about Russia’s invasion of Ukraine. Google said it took the rare step of pausing its advertising business in the country, including search, YouTube and display marketing. The move came a few days after the company suspended advertising of content produced by Russian state media…. Source link

Read More »

Google’s advertising tech targeted in European publishers’ complaint

Alphabet Inc’s Google made $147 billion in revenue from online ads in 2020, more than any other company in the world, with ads including search, YouTube and Gmail accounting for the bulk of its overall sales and profits. About 16% of its revenue came from the company’s display or network business, in which other media companies use Google technology to sell ads on their website and apps. The European Commission opened an investigation in June into whether Google favours its own online display… Source link

Read More »

Google’s advertising tech targeted in European publishers’ complaint

BRUSSELS, Feb 11 (Reuters) – Google (GOOGL.O) on Friday was targeted in an antitrust complaint by the European Publishers Council over its digital advertising business, potentially strengthening EU antitrust chief Margrethe Vestager’s investigation into the issue. Alphabet Inc’s Google made $147 billion in revenue from online ads in 2020, more than any other company in the world, with ads including search, YouTube and Gmail accounting for the bulk of its overall sales and profits. read more

Read More »

Sports Illustrated Swimsuit launches gender equity advertising mandate

The Sports Illustrated Swimsuit edition is ringing in its 58th anniversary with a new advertising initiative aimed at gender equity. The “Pay With Change” mandate will only allow brands that are helping to drive gender equality forward to advertise in the magazine’s annual print issue as well as across its digital platforms. MJ Day, editor-in-chief of the SI Swimsuit edition, told Yahoo Finance Live that the advertising mandate, which goes into effect with the magazine’s May 2022… Source link

Read More »

Google balks at ‘gamesmanship’ claims in advertising antitrust case

The Google app logo is seen on a smartphone in this picture illustration taken September 15, 2017. REUTERS/Dado Ruvic Register now for FREE unlimited access to Reuters.com Register Summary Law firms Related documents Plaintiffs’ lawyers argue Google must disclose more documents Google’s attorneys say additional records ‘irrelevant’ to case The company and law firm names shown above are generated automatically based on the text of the article. We are improving this feature as we continue to test and… Source link

Read More »

Google parent Alphabet posts surge in search advertising revenue

Shares in Alphabet soared nearly 8 per cent on Wednesday, pushing the company’s market cap back towards $2tn after an unexpectedly strong surge in search advertising revenue raised Wall Street’s hopes that its momentum would continue as the coronavirus pandemic recedes. The Google parent had announced its earnings on Tuesday alongside a rare 20-for-1 stock split, only the second time it has split its shares since going public in 2004, adding to the stock market enthusiasm that… Source link

Read More »

Google offers new replacement for advertising cookies after ‘FLoC’ falls short

The logo for Google LLC is seen at their office in Manhattan, New York City, New York, U.S., November 17, 2021. REUTERS/Andrew Kelly Register now for FREE unlimited access to Reuters.com Register Jan 25 (Reuters) – Alphabet Inc’s (GOOGL.O) Google on Tuesday announced its second try at enabling advertisers to buy ads based on users’ browsing interests without having to rely on what it has described as privacy-invasive tracking cookies. Google wants to block tracking cookies in its Chrome web… Source link

Read More »

Facebook, Google CEOs aware of formal advertising market deal — court filing

The company and law firm names shown above are generated automatically based on the text of the article. We are improving this feature as we continue to test and develop in beta. We welcome feedback, which you can provide using the feedback tab on the right of the page. WASHINGTON, Jan 14 (Reuters) – Chief executives of Alphabet Inc’s Google (GOOGL.O) and Facebook (FB.O) were aware of a deal to carve up part of the online advertising market, according to an amended complaint filed by Texas… Source link

Read More »

Google, Meta dominate as digital propels global advertising growth -forecasts

The logo for Google LLC is seen at their office in Manhattan, New York City, New York, U.S., November 17, 2021. REUTERS/Andrew Kelly Register now for FREE unlimited access to reuters.com Register Dec 6 (Reuters) – The global advertising industry will notch higher growth this year than previously expected and is likely to continue its streak in 2022 as brands are relying more heavily on search engine and social-media companies such as Alphabet Inc’s Google (GOOGL.O) and Meta Platforms Inc (FB.O)… Source link

Read More »

Google to ban political advertising ahead of Philippine election

The logo for Google LLC is seen at the Google Store Chelsea in Manhattan, New York City, U.S., November 17, 2021. REUTERS/Andrew Kelly/File Photo Register now for FREE unlimited access to reuters.com Register MANILA, Dec 1 (Reuters) – Alphabet Inc’s (GOOGL.O) Google said on Wednesday it will ban political advertising on its platform in the run-up to Philippine elections in May next year to choose a successor to President Rodrigo Duterte. The move comes amid pressure on social media platforms… Source link

Read More »