Tag Archives: Advertising

Advertising Disclosure: This article is sponsored by one or more of the featured brands. © Provided by Slickdeals As much as social media would like you to believe in the ease of entrepreneurship, building a business is certainly no small feat. But if you’ve managed to overcome those initial hurdles and gained some traction, the next step is to ensure that your passion project continues on a path of growth. One way to do so is by expanding the reach of your business… Source link

The Google sign is shown on one of the company’s office buildings in Irvine, California, U.S., October 20, 2020. REUTERS/Mike Blake/File Photo SYDNEY, Sept 28 (Reuters) – Australia’s antitrust regulator said on Tuesday it needed more powers to combat significant competition concerns in advertising technology, a market dominated by Alphabet Inc (GOOGL.O) unit Google. read more The stance could set up another clash between policymakers and the U.S. search engine leader after the same… Source link

BRUSSELS, Sept 23 (Reuters) – Alphabet (GOOGL.O) unit Google is seeking to settle an EU antitrust investigation into its digital advertising business, a person familiar with the matter said, a move that could help it stave off a disruptive, lengthy probe and a possible hefty fine. EU antitrust cases have cost Google more than 8 billion euros ($9.4 billion) in fines in three different cases in the last decade and it has also been ordered to change its business practices to allow rivals to… Source link

WASHINGTON — The Department of Justice has accelerated an investigation into Google’s digital advertising practices and may file an antitrust lawsuit against the internet giant before the end of the year, two people with knowledge of the government’s thinking said on Wednesday. The investigation focuses on Google’s power in the digital ad market, looking at how the company uses its dominance in auctions and ad technology to maintain its power, said the people, who were not authorized… Source link

By Tom Mortimer After a strenuous year and a half, many small businesses have been eager to restart their businesses in the wake of the pandemic. In a recent poll, 58% of small business owners said they were looking to increase the frequency of their marketing message in Q2 of 2021, while nearly half said things were already better for them now compared to a year ago. What’s also interesting is that 70% of small business owners said they’re looking to add more types of media into their… Source link

Google (GOOG)‘s parent company Alphabet reported revenue of $61.9 billion for the quarter ended June 30, a staggering 62% jump from the same quarter last year and significantly higher than analysts had expected. The company’s profits more than doubled to $18.5 billion. Alphabet’s stock rose 3% in after-hours trading Tuesday following the earnings report. Much of that growth was driven by a rebound in Google’s core advertising business, which posted revenue of $50.4 billion — a 69% increase … Source link

To the Editor: “Google Dominates a Hidden Market With No Rules,” by Dina Srinivasan (Opinion guest essay, June 25), makes claims about our advertising technology business that we strongly disagree with. Independent reports show that the fees we charge our partners are lower than the industry average. In fact, the 100 largest news publishers — many of which have in-house sales teams that perform many of the functions provided by Google’s ad sales, exchange and brokerage operations —… Source link

The formal investigation, which follows a preliminary probe that began in 2019, will examine whether Google (GOOGL) is distorting competition by restricting access to user data for advertising purposes, while reserving such data for its own use, the European Commission said on Tuesday. “Google collects data to be used for targeted advertising purposes, it sells advertising space and also acts as an online advertising intermediary. So Google is present at almost all levels of the supply chain… Source link

Maurice Levy, chair of French multinational advertising and public relations company Publicis Groupe Dominique Charriau | Getty Images Digital privacy moves from Apple and Google are forcing the advertising industry to reconsider the way it works, Publicis Groupe’s Maurice Levy told CNBC. The chairman of the world’s third-biggest advertising company said changes to Apple’s iOS smartphone software and Google’s Chrome web browser meant advertisers were having to “revisit the whole way we are… Source link

A week before Lorraine Twohill applied to engineering school in her native Ireland, she found herself reviewing a brochure about a new degree called international marketing. Its promise of a year studying abroad led the math whiz to swap engineering for marketing. The last-minute shift three decades ago broke the heart of her father, a math teacher, but changed her life. Her studies at Dublin City University and year abroad in Spain put her on a path to become the chief marketing officer at… Source link