Tag Archives: Advertising

Facebook’s Global Head of Advertising biz Carolyn Everson exits

Facebook VP, Global Business Group Carolyn Everson is departing the social media company after spending over a decade. She was responsible for growing the global advertising business. “After 10 1/2 years, I have left Facebook. I am extremely proud of what we set out to accomplish but way more proud of my team and the support we showed each other, especially in difficult times. I always said no one will ever mention at my funeral the amount of revenue I… Source link

Read More »

Google fined $270 million in France for unfair advertising practices

The penalty comes as the tech giant faces multiple US suits over anti-competitive behavior and could lead to similar agreements with officials elsewhere. Facebook (FB), the other dominant player in digital advertising, is being investigated separately by EU regulators over claims that its use of data gives it an unfair advantage in the business. In a statement on Monday, France’s competition authority said it had fined Google (GOOGL) “for abusing its dominant position” in the market for… Source link

Read More »

Google fined by France for abusing online advertising position

Sundar Pichai, chief executive officer at Google LLC, speaks during the Google Cloud Next ’19 event in San Francisco, California, U.S., on Tuesday, April 9, 2019. Michael Short | Bloomberg | Getty Images France’s competition watchdog has fined Google 220 million euros ($267 million) for abusing its market power in the online advertising industry. The French Competition Authority said Monday Google had unfairly sent business to its own services, and discriminated against the competition. Google… Source link

Read More »

Google will restrict use of Android Advertising ID to opted-in users

Sundar Pichai, senior vice president of Android, Chrome and Apps for Google Inc., speaks during the Google I/O Annual Developers Conference in San Francisco, California, U.S., on Wednesday, June 25, 2014. David Paul Morris | Bloomberg | Getty Images Google is tightening its privacy practices that could make it harder for companies to track users on Android phones and tablets. Google already allows Android users to opt-out of personalized ads. But even if users do that, software developers may… Source link

Read More »

Google Clarifies Its Stance On Post-Cookie Advertising IDs – And It’s Not Good For Ad Tech

Google gave its clearest guidance yet regarding how the company will treat shared advertising identifiers once third-party cookies are removed from Chrome. And it’s not good news for ad tech companies that have championed universal ID programs. In March, Google’s director of product management for ads privacy and trust, David Temkin, confirmed in a company blog post that Google would not build alternate identifiers once third-party cookies are deprecated in Chrome, nor allow… Source link

Read More »

How does Google make money? Advertising business breakdown

The Google logo is seen January 8, 2020 at the 2020 Consumer Electronics Show (CES) in Las Vegas, Nevada. ROBYN BECK /AFP Alphabet’s market capitalization of over $1.5 trillion makes it one of the most valuable publicly traded companies in the world, trailing only Apple, Microsoft and Amazon. Created in 2015, Alphabet is essentially a holding company for Google, which generates nearly all of its revenue and profit. Google has always portrayed itself as a tech company and has invested in many… Source link

Read More »

Google’s New Advertising Racket

Last year, in an op-ed for the Los Angeles Times, Andrew Yang, currently in the running to become the next mayor of NYC, wrote the following: “Whenever you sign up for a new social media service or website, or download an app onto your phone or computer, you’ll typically see some long disclaimer language written in legalese. You scroll through it quickly and click the ‘I agree’ button” What are you agreeing to? Essentially, by clicking “I agree,” you enter into a Faustian bargain… Source link

Read More »

App Store advertising expands, Google Play plans for safety, Epic v. Apple trial begins – TechCrunch

Welcome back to This Week in Apps, the weekly TechCrunch series that recaps the latest in mobile OS news, mobile applications and the overall app economy. The app industry continues to grow, with a record 218 billion downloads and $143 billion in global consumer spend in 2020. Consumers last year also spent 3.5 trillion minutes using apps on Android devices alone. And in the U.S., app usage surged ahead of the time spent watching live TV. Currently, the average American watches 3.7… Source link

Read More »

Apollo’s $5 Billion Bet on Yahoo Aims to Go Beyond Advertising

Bloomberg U.K. On Course to Ease Lockdown; Denmark Drops J&J: Virus Update (Bloomberg) — U.K. Prime Minister Boris Johnson said the country is on course to scrap lockdown rules over the next seven weeks. Denmark will ease curbs this week and dropped Johnson & Johnson’s Covid-19 shot. Bavaria’s Oktoberfest festival was canceled, but free beer is available to New Jersey residents who get a vaccine.India was criticized for a “lack of leadership” by a former central bank chief, as Prime… Source link

Read More »

Alphabet’s profit more than doubled last quarter as Google’s advertising business rebounded.

Google’s parent company, Alphabet, said on Tuesday that revenue in its most recent quarter increased sharply from the same period a year ago, boosted by strong demand for online advertising on its search results and YouTube videos and by continued growth at its cloud computing arm. Alphabet posted revenue of $55.31 billion, up 34 percent from a year earlier, and net profit more than doubled to $17.93 billion in the first quarter. It was the third straight quarter of record profit for the… Source link

Read More »