Tag Archives: Advertising

Google is likely to be sued buy the U.S. Department of Justice in September on the grounds that its advertising network is a monopoly. What that means for marketers isn’t yet clear, but there are steps they can take to prepare for disruptions. The DoJ news comes as Google again postponed deprecation of the third-party tracking cookie, this time until the second half of 2024. While Apple blocked third-party cookies several years ago, Google has postponed the process for the Chrome browser… Source link

[unable to retrieve full-text content]Microsoft Advertising, Author at Search Engine Land  Search Engine Land Source link

Microsoft Advertising connects you with more than a billion people at the right moments across work and life. The Microsoft ecosystem provides access to an audience that has higher buying power, spends more online and is more likely to engage with ads to try new offers. Whether you are creating a branding or performance campaign, we offer advertising solutions that run the entire marketing funnel, including search, native, display and video – powered by the Microsoft Advertising ad… Source link

Microsoft Advertising connects you with more than a billion people at the right moments across work and life. The Microsoft ecosystem provides access to an audience that has higher buying power, spends more online and is more likely to engage with ads to try new offers. Whether you are creating a branding or performance campaign, we offer advertising solutions that run the entire marketing funnel, including search, native, display and video – powered by the Microsoft Advertising ad… Source link

Google shares a preview of new advertising features it will be announcing at Google Marketing Live on May 24. These features represent what the Google Ads team has been working on during the first few months of 2022. Advertisers can look forward to enhancing their marketing efforts with these upcoming additions to Google Ads. Improvements To Responsive Display Ads Google’s responsive display ads, which adapt advertising creative to fit different sizes of ad units, are getting… Source link

Google late Thursday suspended all advertising in Russia, a move that came shortly after the country’s communications censor accused the company’s YouTube video service of spreading misinformation and stoking protests. The new mandate covers YouTube, search and display marketing in Russia, said Google, which earlier this week blocked access to Russian state-owned media outlets RT and Sputnik across Europe in compliance with a European Union sanctions order. “In light of the… Source link

Google’s Senior Vice President Sundar Pichai gives a keynote address during the opening day of the 2015 Mobile World Congress (MWC) in Barcelona on March 2, 2015. Lluis Gene | AFP | Getty Images Google has suspended all advertising in Russia. The decision comes after Russia’s internet watchdog, Roskomnadzor, accused YouTube, a division of Google, of running large advertising campaigns to misinform Russians about the country’s invasion of Ukraine. Roskomnadzor had demanded that Google stop… Source link

Google said on Thursday night that it had suspended all advertising in Russia after the country’s internet regulator demanded that the company stop showing what it considered ads displaying false information about Russia’s invasion of Ukraine. Google said it took the rare step of pausing its advertising business in the country, including search, YouTube and display marketing. The move came a few days after the company suspended advertising of content produced by Russian state media…. Source link

Alphabet Inc’s Google made $147 billion in revenue from online ads in 2020, more than any other company in the world, with ads including search, YouTube and Gmail accounting for the bulk of its overall sales and profits. About 16% of its revenue came from the company’s display or network business, in which other media companies use Google technology to sell ads on their website and apps. The European Commission opened an investigation in June into whether Google favours its own online display… Source link

BRUSSELS, Feb 11 (Reuters) – Google (GOOGL.O) on Friday was targeted in an antitrust complaint by the European Publishers Council over its digital advertising business, potentially strengthening EU antitrust chief Margrethe Vestager’s investigation into the issue. Alphabet Inc’s Google made $147 billion in revenue from online ads in 2020, more than any other company in the world, with ads including search, YouTube and Gmail accounting for the bulk of its overall sales and profits. read more