Tag Archives: Advertising

To say it’s been a big year for Microsoft Advertising would be underselling it. Brands are now able to reach 1.4 billion people through its Windows ecosystem, due chiefly to its Search and Audience networks. Indeed, few companies can offer what Microsoft does under the one roof – with the benefits of a search engine (Microsoft Bing), a news publisher (MSN), a social media platform (LinkedIn), a browser (Edge), retail media platform (PromoteIQ) and a game console (Xbox), all showing… Source link

LONDON, Nov 30 (Reuters) – Google was sued on Wednesday by a group of British website publishers who allege the U.S. company and its parent Alphabet abused their dominant position in online advertising, depriving them of revenue. The class action claim was filed at the Competition Appeal tribunal on behalf of 130,000 businesses publishing around 1.75 million website and apps in Britain, law firms Humphries Kerstetter and Geradin Partners said in a statement. Google dismissed the lawsuit in an… Source link

Yahoo is taking a nearly 25% stake in advertising network Taboola. In exchange for this move, Taboola is becoming Yahoo’s native advertising partner through a 30-year commercial agreement. If you’re not familiar with Taboola, you may have seen its content recommendation widgets on popular news websites, such as USA Today, Insider and The Weather Channel. They mostly feature sponsored links that lead to third-party websites. Those links appear in recommendation widgets at the end of… Source link

Yahoo is taking a nearly 25% stake in advertising network Taboola. In exchange for this move, Taboola is becoming Yahoo’s native advertising partner through a 30-year commercial agreement. If you’re not familiar with Taboola, you may have seen its content recommendation widgets on popular news websites, such as USA Today, Insider and The Weather Channel. They mostly feature sponsored links that lead to third-party websites. Those links appear in recommendation widgets at the end of… Source link

Nov 28 (Reuters) – Yahoo Inc will acquire a nearly 25% stake in advertising tech firm Taboola Inc (TBLA.O) and become its largest shareholder, the companies said in a joint statement on Monday, in a push to deepen advertising on their digital properties. As part of the partnership, Taboola will power native content and advertisements across Yahoo’s sites for 30 years, while the U.S. tech company will get one seat on Taboola’s board. Taboola’s engine pushes links to articles paid by advertisers… Source link

NEW YORK–(BUSINESS WIRE)–Yahoo today announced an expansion of its partnership with DIRECTV Advertising to include set-top box (STB) data, backed by market-leading privacy protection protocols. With the expanded partnership, Yahoo’s demand-side platform (DSP) customers can now activate TV usage data from millions of DIRECTV households to optimize planning, activation and measurement of digital campaigns across DIRECTV and non-DIRECTV inventory. Today, Yahoo is the only… Source link

NEW YORK–(BUSINESS WIRE)–Yahoo today announced an expansion of its partnership with DIRECTV Advertising to include set-top box (STB) data, backed by market-leading privacy protection protocols. With the expanded partnership, Yahoo’s demand-side platform (DSP) customers can now activate TV usage data from millions of DIRECTV households to optimize planning, activation and measurement of digital campaigns across DIRECTV and non-DIRECTV inventory. Today, Yahoo is the only… Source link

Partnership bridges the gap between linear and digital campaigns to unlock new value for buyers NEW YORK, October 17, 2022–(BUSINESS WIRE)–Yahoo today announced an expansion of its partnership with DIRECTV Advertising to include set-top box (STB) data, backed by market-leading privacy protection protocols. With the expanded partnership, Yahoo’s demand-side platform (DSP) customers can now activate TV usage data from millions of DIRECTV households to optimize planning, activation and… Source link

Google faces a €25bn (£21.6bn) lawsuit in the UK and EU that accuses the tech firm of anticompetitive conduct in the digital advertising market. The company, which is a key player in the online ad market as well as being a dominant force in search, is accused of abusing its power in the ad tech market, which coordinates the sale of online advertising space between publishers and advertisers. “Publishers, including local and national news media who play a vital role in our society, have… Source link

Google Ads is implementing a new policy requiring landing pages to meet the “better ads standards,” as the Coalition For Better Ads laid out. A change to Google’s destination requirements policy states if an ad leads to a page that doesn’t comply with the better ad standards, Google will disapprove the ad. Google is sending emails to advertisers informing them of the policy change, which leaves roughly a monthto make necessary updates. The email reads: “In October 2022, the… Source link