Yahoo! and Adsquare in DOOH Measurement Deal
October 3 2022
Yahoo! and audience data and targeting specialist Adsquare have partnered to help advertisers in EMEA markets develop their digital out-of-home (DOOH) campaigns, using Adsquare’s footfall measurement and audience scoring segments.
Yahoo’s own Identity Graph is built on deterministic data from opted-in, consented consumer relationships across a range of omnichannel, cross-screen touchpoints including mobile app, search, owned…
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