[unable to retrieve full-text content]The Spurs reportedly have an official measurement for Victor Wembanyama’s height Yahoo Sports Source link
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OpenAP, an advanced advertising company, worked with national programmers such as Fox, NBCUniversal, Paramount, TelevisaUnivision, and Warner Bros. Discovery and the VAB to create a committee that will certify multiple cross-platform currencies. The deal, announced Monday, aims to create the certification by the 2024 upfront. The Joint Industry Committee (JIC), … Source link
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Yahoo! and Adsquare in DOOH Measurement Deal October 3 2022 Yahoo! and audience data and targeting specialist Adsquare have partnered to help advertisers in EMEA markets develop their digital out-of-home (DOOH) campaigns, using Adsquare’s footfall measurement and audience scoring segments. Yahoo’s own Identity Graph is built on deterministic data from opted-in, consented consumer relationships across a range of omnichannel, cross-screen touchpoints including mobile app, search, owned… Source link
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NEW YORK–(BUSINESS WIRE)–Yahoo, the premier global media and technology company, today announced a partnership with Cross Screen Media, a tech firm specializing in optimized local TV and CTV ad planning and measurement, to enable more strategic planning, efficiency and measurement for advertisers ahead of 2022 midterm campaigns. Yahoo will also be Cross Screen Media’s first programmatic partner to utilize the company’s new measurement solution, ScreenImpact, which will enhance… Source link
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PHOTO: Wander Fleur Changes to website content often go hand in hand with the need to update analytics tags. Marketers are well familiar with this task. With the introduction of Google Analytics 4, Google introduced enhanced measurement, which has the potential to make these updates much, much easier. How Tagging Links and Buttons Have Changed Back when analytic solutions were first introduced, adding events required proactive planning of any analytic tags before launching a site. This… Source link
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