Google Analytics 4’s Enhanced Measurement Simplifies Events Management

Changes to website content often go hand in hand with the need to update analytics tags. Marketers are well familiar with this task. With the introduction of Google Analytics 4, Google introduced enhanced measurement, which has the potential to make these updates much, much easier. 

How Tagging Links and Buttons Have Changed

Back when analytic solutions were first introduced, adding events required proactive planning of any analytic tags before launching a site. This…