Tag Archives: Adsquare

Yahoo! and Adsquare in DOOH Measurement Deal October 3 2022 Yahoo! and audience data and targeting specialist Adsquare have partnered to help advertisers in EMEA markets develop their digital out-of-home (DOOH) campaigns, using Adsquare’s footfall measurement and audience scoring segments. Yahoo’s own Identity Graph is built on deterministic data from opted-in, consented consumer relationships across a range of omnichannel, cross-screen touchpoints including mobile app, search, owned… Source link

Yahoo has expanded its relationship with Adsquare to bring expanded digital out-of-home (DOOH) targeting and measurement to its DSP in the EMEA markets. The footfall measurement add-on helps advertisers understand how many customers their campaigns are impacting / Yahoo … Source link