Tag Archives: Analytics

Google has silently acquired a widely-used K-12 data and analytics company. The tech giant confirmed, in an email to EdSurge, that it’s picked up BrightBytes for an undisclosed amount. The acquisition does not appear to have been publicly announced. And Google declined to provide any details, including when the sale had taken place. But an email about the deal sent by Google to a school district in early May, obtained by EdSurge, cites May 17th as the expected date of the transaction. The… Source link

Google recently announced the preview of a new feature called Log Analytics in its Cloud Logging service, allowing companies to analyze data collected from their cloud environments. Cloud Logging is a fully-managed real-time log management service that enables storage, search, analysis, and alerting. With the Logs Explorer feature, for instance, users can search, sort, and query logs.  The added Log Analytics powered by BigQuery allows them to perform advanced analytics using SQL… Source link

Google advises publishers it will no longer report on store visits data in Google Analytics. Data will stop generating at the end of October, though historical data will remain available. This announcement was quietly rolled out via an update to a Google Analytics help page. The update was spotted by Charles Farina of Adswerve, who shared his discovery on LinkedIn: The notice reads: “On 10/31/2022, Store Visits reporting will be discontinued. As of this date, new Store Visits reporting… Source link

5 things analytics say about Taj Gibson’s game originally appeared on NBC Sports Washington Exactly how significant a role veteran Taj Gibson plays for the Wizards this season could depend largely on injuries, as he’s slated to be the third center behind Kristaps Porzingis and Daniel Gafford. Washington signed him to be a steady presence on their bench, to set the tone for younger players and to provide experience and leadership to a team that hopes to count chemistry as a strength moving… Source link

In the past few episodes, we’ve discussed the SEO and organic tracking implications of the switch from Universal Analytics to Google Analytics 4, but how does GA 4 help with paid campaigns, affiliate campaigns, Google Ads, campaign tracking with IDs, etc.? Krista Seiden of KS Digital and former VP at Quantcast joined me on the SEJ Show to discuss the benefits and advantages of GA 4 for paid campaigns plus other opportunities digital marketers will face with the sunsetting of Google… Source link

Google confirms there’s a bug affecting reporting across Ads and Analytics products. The issue is ongoing with no word on when a fix is coming. Ginny Marvin, Google’s Ads Liaison, confirmed the bug at 1:48 p.m. Eastern time on July 15. There’s an ongoing issue affecting Google ads products and Google Analytics for a large number of accounts. We’re working on addressing the issue. Please see the dashboard for updates: https://t.co/F19BfFAJ8F — AdsLiaison (@adsliaison) July 15, 2022 If… Source link

Google Analytics is a marketer’s lifeline in understanding performance and making decisions based on website or app usage data. In my decade-plus of working with clients, around half of the new clients I work with don’t have GA (Google Analytics) configured properly. Typical issues stem from duplicate tag implementation, tag manager setup, cross-domain tracking and so much more. Whether you are launching a new site, redesigning an old one, or merging multiple websites, here are five ways… Source link

Google is moving all Google Analytics to GA 4 in July 2023 and wants companies to run on GA 4 by July 2022 to have year-over-year data once the 2023 switchover begins. Charles Farina of AdSwerve joined me on the SEJ show to discuss Google Analytics 4 and the implementations and customizations which can be used with this newer analytics solution from Google. You’ll gain insight into what you can expect from GA4, how the two differ, and what you need to do to start setting up for the… Source link

Another strike against use of Google Analytics in Europe: The Italian data protection authority has found a local web publisher’s use of the popular analytics tool to be non-compliant with EU data protection rules owing to user data being transferred to the U.S. — a country that lacks an equivalent legal framework to protect the info from being accessed by US spooks. The Garante found the web publisher’s use of Google Analytics resulted in the collection of many types of user… Source link

Google Analytics and Search Console data do not match. The discrepancy creates the impression that the data is inaccurate in some way. The reality is that the data is in fact accurate. The discrepancy exists in what is being tracked and how Google chooses to present it. Google Analytics Versus Search Console Reconciling Google Analytics and Search Console data can be difficult because the numbers don’t really match. The reason is because both services are solving different problems…. Source link