Google Analytics is a marketer’s lifeline in understanding performance and making decisions based on website or app usage data.
In my decade-plus of working with clients, around half of the new clients I work with don’t have GA (Google Analytics) configured properly.
Typical issues stem from duplicate tag implementation, tag manager setup, cross-domain tracking and so much more.
Whether you are launching a new site, redesigning an old one, or merging multiple websites, here are five ways…
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