Google Analytics and Search Console data do not match.
The discrepancy creates the impression that the data is inaccurate in some way.
The reality is that the data is in fact accurate. The discrepancy exists in what is being tracked and how Google chooses to present it.
Google Analytics Versus Search Console
Reconciling Google Analytics and Search Console data can be difficult because the numbers don’t really match.
The reason is because both services are solving different problems….
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