Tag Archives: advertisers

Starting in May, Google Ads will be setting a first-party cookie with a new identifier through the Global site tag as well as Google Tag Manager. As a first-party cookie, it will be unique and limited to users of a specific site. Why The Change to Begin Setting a First-Party Cookie? Google has made it clear that they’re taking steps toward protecting privacy, which means a heavier reliance on first-party data. With changes on the horizon for the way that folks are tracked, first-party data… Source link

In a recent anti-trust case, it has been alleged that Google has been giving their own ads an unfair advantage within the Google Display Network in a program called “Project Bernanke”. What is Project Bernanke and How Do We Know About It? In their recent filing as part of an ongoing anti-trust lawsuit, Google, presumably accidentally, uploaded documents to the court’s public docket that weren’t redacted. The Wall Street Journal saw the documents before a judge allowed them to refile… Source link

Google’s FLoC poses a threat to identity solutions and advertisers Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok Source link

Bloomberg End of Suez Snarl Marks Beginning of New Stress on Global Trade (Bloomberg) — Now removed from the Suez Canal’s main channel, the Ever Given leaves in its wake several weeks or months of disruptions across a world economy where the pandemic revealed both the sturdy backbone of global trade and an Achilles’ heel.“It’s not a cork-out-of-a-bottle moment,” said Peter Aylott, director of policy at the U.K. Chamber of Shipping. “We could still be days away from the canal being… Source link

Photographer: Chris Ratcliffe/Bloomberg Photographer: Chris Ratcliffe/Bloomberg Google and Apple Inc.’s “symbiotic relationship” should get scrutiny from the U.K.’s antitrust regulator, a group of online advertisers said. Marketers for an Open Web said it has asked the Competition and Markets Authority to look at concerns that the… Source link

We now know Google will not build out alternative identifiers to track individuals as they browse the web. While Google’s March 3 announcement may not have come as a huge surprise, it did raise a lot of questions with advertisers as to what features they would lose and what future targeting options might look like. Ginny Marvin, Google’s Ads Product Liaison, was gracious enough to answer some of those burning questions for us.  It seems like there’s a lot of confusion around the Privacy… Source link

An antitrust pile-on: Tuesday’s expanded complaint adds to Google’s antitrust struggles. The search giant faces three major antitrust suits from the Justice Department and state attorneys general targeting its core search and advertising businesses, as well as efforts in Congress to amend the antitrust law to better address online platforms and questions about an earlier antitrust probe during the Obama administration. C is for Cookies: Google said early last year that it would phase… Source link

A move by Google to rein in tracking of web users drew mixed reviews in the ad world, with some executives expressing cautious optimism the change will be good for consumers and others worrying it will increase the tech giant’s industry stranglehold. The Alphabet Inc. GOOG -2.37% company announced Wednesday that its ad tools would no longer support individual tracking of users across websites starting in 2022. Taken with a similar… Source link

TipRanks These 2 Penny Stocks Could Rack up Triple-Digit Gains, Say Analysts Is a pause to the stock market’s continued surge finally in the cards? The talk has turned to rising interest rates and the specter of inflation against the backdrop of growth powered by Covid fiscal stimulus. However, strategists say there’s no need to get alarmist just yet. According to Goldman Sachs equity strategist, Ryan Hammond, the stock market bull may stick with us for a while. Hammond notes that interest… Source link

When we last checked in with Google for its quarterly earnings in Q3, it was printing money. And in Q4, it printed some more – because advertisers are coming back. Read the release. Google’s 2020 Q4 revenues hit $56.9 billion led by YouTube and its search business. That figure is up 23% YoY from $46.1 billion. In total, Google’s Q4 advertising business generated $46.2 billion, up 22% YoY from $37.9 billion. Search generated $31.9 billion in Q4 2020, up 17% YoY from $27.2… Source link