Tag Archives: advertisers

Google today announced a change to its online ads, which will now display new disclosures that allow web searchers to see not just who the advertiser is and why the ad was served to you, but also what other ads the advertiser has run with Google, starting with the most recent. The changes are a part of Google’s broader revamp of its ads business in the face of increased regulatory scrutiny and a broader shift across the tech industry to technologies that promote transparency and… Source link

Google will start giving users more information about who’s running the ads they see. The company’s “About this ad” menu will show basic information about advertisers, as well as any other ads they’ve run in the past 30 days. The goal is to help users better judge whether a given ad buyer is trustworthy, following criticism about scams on the platform. Google mentioned that more ad disclosures would be coming last year, when it started verifying the identities and locations of… Source link

Google signage. NurPhoto | Getty Images At Google’s annual marketing event Thursday, the company is showcasing ways advertisers will continue to be able to reach consumers as it reduces support for tracking cookies, which advertisers have used for decades to track users across sites to target ads and measure how effective they are. Google‘s Marketing Livestream is meant to give advertisers, agencies and other partners a sense of the tech giant’s roadmap for the year ahead, and to seek feedback…. Source link

Google’s app usage research shows that 63% of consumers will continue to seek out the best app experiences even once stores reopen. Moreover, 75% of consumers are more likely to purchase from brands whose apps allow them to transact quickly. In order to help app advertisers reach more prospective users, Google has created some new ways to help advertisers reach more prospects and optimize their app campaigns. New: Deliver App Ads on Desktop App campaigns are eligible to run on Search,… Source link

A U.S. judge on Thursday dismissed antitrust claims against Alphabet Inc’s (GOOGL.O) Google brought by a group of advertisers, but offered them a chance to try again after addressing what she called “serious concerns.” The ruling by District Judge Beth Labson Freeman in San Jose, California, marks one of the first major decisions in a spate of antitrust cases filed against Google over the last two years by users and rivals as well as the U.S. Department of Justice and state attorneys general.

FILE PHOTO: A sign is pictured outside a Google office near the company’s headquarters in Mountain View, California, U.S., May 8, 2019. REUTERS/Paresh Dave/File Photo (Reuters) – A U.S. judge on Thursday dismissed antitrust claims against Alphabet Inc’s Google brought by a group of advertisers, but offered them a chance to try again after addressing what she called “serious concerns.” The ruling by District Judge Beth Labson Freeman in San Jose, California, marks one of the first major… Source link

Starting in May, Google Ads will be setting a first-party cookie with a new identifier through the Global site tag as well as Google Tag Manager. As a first-party cookie, it will be unique and limited to users of a specific site. Why The Change to Begin Setting a First-Party Cookie? Google has made it clear that they’re taking steps toward protecting privacy, which means a heavier reliance on first-party data. With changes on the horizon for the way that folks are tracked, first-party data… Source link

In a recent anti-trust case, it has been alleged that Google has been giving their own ads an unfair advantage within the Google Display Network in a program called “Project Bernanke”. What is Project Bernanke and How Do We Know About It? In their recent filing as part of an ongoing anti-trust lawsuit, Google, presumably accidentally, uploaded documents to the court’s public docket that weren’t redacted. The Wall Street Journal saw the documents before a judge allowed them to refile… Source link

Google’s FLoC poses a threat to identity solutions and advertisers Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok Source link

Bloomberg End of Suez Snarl Marks Beginning of New Stress on Global Trade (Bloomberg) — Now removed from the Suez Canal’s main channel, the Ever Given leaves in its wake several weeks or months of disruptions across a world economy where the pandemic revealed both the sturdy backbone of global trade and an Achilles’ heel.“It’s not a cork-out-of-a-bottle moment,” said Peter Aylott, director of policy at the U.K. Chamber of Shipping. “We could still be days away from the canal being… Source link