Google’s app usage research shows that 63% of consumers will continue to seek out the best app experiences even once stores reopen. Moreover, 75% of consumers are more likely to purchase from brands whose apps allow them to transact quickly.
In order to help app advertisers reach more prospective users, Google has created some new ways to help advertisers reach more prospects and optimize their app campaigns.
New: Deliver App Ads on Desktop
App campaigns are eligible to run on Search,…
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