Tag Archives: advertisers

Google needs to re-evaluate its approach to automation, according to some advertisers. The search engine announced several AI-driven updates to Responsive Search Ads (RSAs) earlier this week to help streamline ad creation and boost return on investment. However, some interpreted this update as another move by Google to promote automation – a direction that doesn’t resonate well with all advertisers. ‘We need choice regarding automation’ Greg Finn, Director of Marketing… Source link

Advertisers who want to show personalized ads to consumers in the European Economic Area (EEA) must take immediate action to prevent campaign performance issues. Marketers need to send verifiable consent signal(s) to Google as the search engine prepares to step up the enforcement of its EU User Consent Policy (EU UCP). Why we care. Google cautioned that neglecting these steps promptly could adversely affect campaign performance, impacting both reach and return on investment. Next… Source link

Listen to article (1 minute) Google is going forward with sweeping changes to how companies track users online—moves that have been years in the making. Advertisers still aren’t ready. The changes, among the biggest in the history of the $600 billion-a-year online-ad industry, center on the use of cookies, technology that logs the activity of internet users across websites so that advertisers can target them with relevant ads. Copyright ©2024 Dow Jones & Company, Inc. All Rights Reserved…. Source link

[unable to retrieve full-text content]Google refutes claims it violated its own guidelines and misled advertisers  Engadget Source link

Twitter announced a beta program earlier this week for companies that want to run advertisements on the platform. The ad option — called Search Keyword Ads — allows advertisers to bid on keywords. The bid will trigger Promoted Tweets to users in specific search results. The goal is to reach … Source link

Advertisers around the world this morning started their weekly routine with a big issue accessing Google Ads. Word quickly spread across Twitter and LinkedIn, with confirmation from others that this isn’t an intermittent issue. Google Status Dashboard Confirms Outage From the Google status dashboard, the outage was confirmed this morning, January 23rd, at 8 am CST. You can follow the incident in real-time here. Image credit: Google Ads, January 2023 As of noon CST, the issue has still not… Source link

What way to ring in the new year with a fresh Google Ads update? On January 4, Google emailed advertisers who currently have the auto-applied suggestion “remove redundant keywords” enabled on their accounts. The email stated starting January 19, Google will begin removing redundant keywords across different match types. First reported by Robert Brady via Twitter, advertisers quickly took to numerous social media outlets to share their concerns over the new update. What’s… Source link

Integration brings new opportunities for advertisers to buy Scope3 Green Media Products through the Yahoo SSP NEW YORK, January 05, 2023–(BUSINESS WIRE)–Today, Yahoo announced an integration with Scope3 to offer carbon neutral private marketplace (PMP) media in the Yahoo SSP. Advertisers buying through the Yahoo SSP can now easily find and buy Green Media Products powered by Scope3 to ensure their digital ad campaigns align with their broader sustainability goals. The digital media and… Source link

Microsoft is looking for unusual opportunities for advertisers to use its platform. Case in point: A major soccer tournament taking place this year in Qatar. This year the event takes place in November, overlapping with the peak retail-buying season. Many of this year’s soccer games will take place during work … Source link

Microsoft is looking for unusual opportunities for advertisers to use its platform. Case in point: A major soccer tournament taking place this year in Qatar. This year the event takes place in November, overlapping with the peak retail-buying season. Many of this year’s soccer games will take place during work … Source link