Tag Archives: advertisers

Microsoft is looking for unusual opportunities for advertisers to use its platform. Case in point: The major soccer tournament takes place this year in Qatar. This year the worldwide event takes place in November, overlapping with the peak retail-buying season. Many of this year’s World Cup soccer games will take … Source link

[unable to retrieve full-text content]Microsoft Looks For Unusual Opportunities For Advertisers, Finds …  MediaPost Communications Source link

Google is making audio ads available to all advertisers, giving businesses more ways to reach music and podcast listeners on YouTube. Previously, specific product categories were ineligible to run audio ads. With this broader rollout, it looks like Google is lifting the prior restrictions. Google is also adding new targeting options to audio ads. Advertisers can now specifically reach podcast listeners. Google announced these updates during Advertising Week New York, along with several other… Source link

Google misled publishers and advertisers for years about the pricing and processes of its ad auctions, creating secret programs that deflated sales for some companies while increasing prices for buyers, according to newly unredacted allegations and details in a lawsuit by state attorneys general. Meanwhile, Google pocketed the difference between what it told publishers and advertisers that an ad cost and used the pool of money to manipulate future auctions to expand its… Source link

Google misled publishers and advertisers for years about the pricing and processes of its ad auctions, creating secret programs that deflated sales for some companies while increasing prices for buyers, according to newly unredacted allegations and details in a lawsuit by state attorneys general. Meanwhile, Google pocketed the difference between what it told publishers and advertisers that an ad cost and used the pool of money to manipulate future auctions to expand its digital monopoly, the… Source link

NBCUniversal has teamed up with Yahoo’s demand-side platform to give advertisers direct access to inventory from the network’s streaming service Peacock, which launched in 2020. Recommended articles … Source link

Snap’s (SNAP) stock was down more than 23% in early trading Friday morning after its earnings report sharply missed revenue expectations the day before. Why the big miss? CEO Evan Spiegel said Apple’s (AAPL) recent privacy changes to iOS hampered advertisers’ efforts to track their campaigns. “Our advertising business was disrupted by changes to iOS ad tracking that were broadly rolled out by Apple in June and July,” Spiegel said during the company’s earnings call. “We have… Source link

Partners Catalina, Epsilon, IRI and NCSolutions support DOOH measurement and optimization NEW YORK, October 14, 2021–(BUSINESS WIRE)–Yahoo today announced In-Flight Sales Analysis (ISA) for digital out-of-home (DOOH), allowing advertisers to tie online and offline sales with DOOH ad exposures, as well as measure and optimize for near real-time campaign performance. The solution is enabled by integrations with leading and trusted data providers Catalina, Epsilon, IRI, and… Source link

Google, an unlikely underdog, is struggling to keep pace with Amazon . com Inc. in the battle for billions in e-commerce ad dollars. In its latest strategy shift, the Alphabet Inc. unit said Wednesday that it is updating the look and format of product search pages to feature images of apparel, accessories and other items to better resemble a digital store rather than a long list of links and text. Source link

BRUSSELS, Sept 28 (Reuters) – Google’s (GOOGL.O) plan to block a popular web tracking tool called “cookies” is anti-competitive, a group of advertisers, publishers and tech companies said in a complaint to EU antitrust regulators. The grievance could boost the European Commission’s investigation opened in June into Alphabet unit Google’s Privacy Sandbox which the company said could allow businesses to target clusters of consumers without identifying individuals. Google said a year ago that it… Source link