Tag Archives: advertisers

Snap’s (SNAP) stock was down more than 23% in early trading Friday morning after its earnings report sharply missed revenue expectations the day before. Why the big miss? CEO Evan Spiegel said Apple’s (AAPL) recent privacy changes to iOS hampered advertisers’ efforts to track their campaigns. “Our advertising business was disrupted by changes to iOS ad tracking that were broadly rolled out by Apple in June and July,” Spiegel said during the company’s earnings call. “We have… Source link

Partners Catalina, Epsilon, IRI and NCSolutions support DOOH measurement and optimization NEW YORK, October 14, 2021–(BUSINESS WIRE)–Yahoo today announced In-Flight Sales Analysis (ISA) for digital out-of-home (DOOH), allowing advertisers to tie online and offline sales with DOOH ad exposures, as well as measure and optimize for near real-time campaign performance. The solution is enabled by integrations with leading and trusted data providers Catalina, Epsilon, IRI, and… Source link

Google, an unlikely underdog, is struggling to keep pace with Amazon . com Inc. in the battle for billions in e-commerce ad dollars. In its latest strategy shift, the Alphabet Inc. unit said Wednesday that it is updating the look and format of product search pages to feature images of apparel, accessories and other items to better resemble a digital store rather than a long list of links and text. Source link

BRUSSELS, Sept 28 (Reuters) – Google’s (GOOGL.O) plan to block a popular web tracking tool called “cookies” is anti-competitive, a group of advertisers, publishers and tech companies said in a complaint to EU antitrust regulators. The grievance could boost the European Commission’s investigation opened in June into Alphabet unit Google’s Privacy Sandbox which the company said could allow businesses to target clusters of consumers without identifying individuals. Google said a year ago that it… Source link

Google today announced a change to its online ads, which will now display new disclosures that allow web searchers to see not just who the advertiser is and why the ad was served to you, but also what other ads the advertiser has run with Google, starting with the most recent. The changes are a part of Google’s broader revamp of its ads business in the face of increased regulatory scrutiny and a broader shift across the tech industry to technologies that promote transparency and… Source link

Google will start giving users more information about who’s running the ads they see. The company’s “About this ad” menu will show basic information about advertisers, as well as any other ads they’ve run in the past 30 days. The goal is to help users better judge whether a given ad buyer is trustworthy, following criticism about scams on the platform. Google mentioned that more ad disclosures would be coming last year, when it started verifying the identities and locations of… Source link

Google signage. NurPhoto | Getty Images At Google’s annual marketing event Thursday, the company is showcasing ways advertisers will continue to be able to reach consumers as it reduces support for tracking cookies, which advertisers have used for decades to track users across sites to target ads and measure how effective they are. Google‘s Marketing Livestream is meant to give advertisers, agencies and other partners a sense of the tech giant’s roadmap for the year ahead, and to seek feedback…. Source link

Google’s app usage research shows that 63% of consumers will continue to seek out the best app experiences even once stores reopen. Moreover, 75% of consumers are more likely to purchase from brands whose apps allow them to transact quickly. In order to help app advertisers reach more prospective users, Google has created some new ways to help advertisers reach more prospects and optimize their app campaigns. New: Deliver App Ads on Desktop App campaigns are eligible to run on Search,… Source link

A U.S. judge on Thursday dismissed antitrust claims against Alphabet Inc’s (GOOGL.O) Google brought by a group of advertisers, but offered them a chance to try again after addressing what she called “serious concerns.” The ruling by District Judge Beth Labson Freeman in San Jose, California, marks one of the first major decisions in a spate of antitrust cases filed against Google over the last two years by users and rivals as well as the U.S. Department of Justice and state attorneys general.

FILE PHOTO: A sign is pictured outside a Google office near the company’s headquarters in Mountain View, California, U.S., May 8, 2019. REUTERS/Paresh Dave/File Photo (Reuters) – A U.S. judge on Thursday dismissed antitrust claims against Alphabet Inc’s Google brought by a group of advertisers, but offered them a chance to try again after addressing what she called “serious concerns.” The ruling by District Judge Beth Labson Freeman in San Jose, California, marks one of the first major… Source link