The news: Lowe’s is partnering with Yahoo to give advertisers on its One Roof Media Network access to more inventory, including off-site media placements, and improve omnichannel experiences, per a press release.
- The move integrates Yahoo’s DSP and ConnectID identity solution with the retailer’s ad platform.
- Advertisers on Lowe’s network will now be able to purchase digital out-of-home (DOOH) ads and other third-party inventory via Yahoo Member Connect.
The evolution of retail media:…
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