Tag Archives: Lowes

The news: Lowe’s is partnering with Yahoo to give advertisers on its One Roof Media Network access to more inventory, including off-site media placements, and improve omnichannel experiences, per a press release. The move integrates Yahoo’s DSP and ConnectID identity solution with the retailer’s ad platform. Advertisers on Lowe’s network will now be able to purchase digital out-of-home (DOOH) ads and other third-party inventory via Yahoo Member Connect. The evolution of retail media:… Source link

Lowe’s has teamed up with Yahoo to power off-site media experiences for brands advertising through the Lowe’s One Roof Media Network. The new partnership is just the latest example of the maturation of the retail media model, which until recently has been dominated by fairly basic website-based offerings such as sponsored search, display ads and promoted listings. The true power of retail media comes in connecting retail data with other channels though, including stores and… Source link

Today, Yahoo and Lowe’s announce off-site media experiences for brands through Lowe’s One Roof Media Network. They are supported by Yahoo’s demand-side platform (DSP) and the Yahoo ConnectID identity solution. This marks the next step for Lowe’s network, which launched a year ago. Dig Deeper: Why we care about retail media networks Off-site media. To power Lowe’s network, as well as media networks for other brands and retailers, Yahoo has created Yahoo… Source link

NEW YORK–(BUSINESS WIRE)–Yahoo and Lowe’s One Roof Media Network today announced a partnership to power robust off-site media experiences for Lowe’s diverse roster of brand advertisers. Launched in October 2021, Lowe’s One Roof Media Network is a retail media service providing an extensive portfolio of omnichannel advertising services designed to put brands at the forefront of the home lifestyle movement. Through the partnership, Yahoo has integrated its demand-side platform… Source link

Lowe’s stock is getting nailed with a downgrade by analysts at Citi on fears that a rapid cooling in the housing market will hammer demand at the home improvement retailer. Citi analyst Steven Zaccone slashed his rating on Lowe’s to neutral from buy on Thursday. “We see risk of a 2Q miss on same-store sales and EPS vs. Street with the potential to cut FY22 guidance given the weak first half results,” Zaccone wrote in a new note to clients. “We believe the buy-side is bracing for a miss and… Source link