Tag Archives: Taps

Lowe’s taps Yahoo as latest retail media network partner

Lowe’s taps Yahoo as latest retail media network partner

The news: Lowe’s is partnering with Yahoo to give advertisers on its One Roof Media Network access to more inventory, including off-site media placements, and improve omnichannel experiences, per a press release. The move integrates Yahoo’s DSP and ConnectID identity solution with the retailer’s ad platform. Advertisers on Lowe’s network will now be able to purchase digital out-of-home (DOOH) ads and other third-party inventory via Yahoo Member Connect. The evolution of retail media:… Source link

Read More »

Yahoo CEO Taps Former CBS Interactive Colleague as Legal Chief

Yahoo CEO Taps Former CBS Interactive Colleague as Legal Chief

Yahoo Inc. has hired Darin Bassin to become its new chief legal officer and corporate secretary starting Oct. 10, according to an internal company memorandum viewed by Bloomberg Law. Bassin joins Yahoo from Paramount Global, where he’s spent nearly the past two years as general counsel and executive vice president of corporate development for the media company’s streaming group. “Darin is an exceptional leader with extensive experience as a general counsel in the digital and media… Source link

Read More »

Yahoo CEO Taps Former CBS Interactive Colleague as Legal Chief

Yahoo CEO Taps Former CBS Interactive Colleague as Legal Chief

Yahoo Inc. has hired Darin Bassin to become its new chief legal officer and corporate secretary starting Oct. 10, according to an internal company memorandum viewed by Bloomberg Law. Bassin joins Yahoo from Paramount Global, where he’s spent nearly the past two years as general counsel and executive vice president of corporate development for the media company’s streaming group. “Darin is an exceptional leader with extensive experience as a general counsel in the digital and media… Source link

Read More »

Yahoo CEO Taps Former CBS Interactive Colleague as Legal Chief

Yahoo CEO Taps Former CBS Interactive Colleague as Legal Chief

Yahoo Inc. has hired Darin Bassin to become its new chief legal officer and corporate secretary starting Oct. 10, according to an internal company memorandum viewed by Bloomberg Law. Bassin joins Yahoo from Paramount Global, where he’s spent nearly the past two years as general counsel and executive vice president of corporate development for the media company’s streaming group. “Darin is an exceptional leader with extensive experience as a general counsel in the digital and media… Source link

Read More »

White House cyber office taps Google exec

White House cyber office taps Google exec

The White House’s Office of the National Cyber Director has named Google executive Camille Stewart Gloster as a deputy national cyber director focused on workforce programs and supply chain security issues, according to an administration official familiar with the hire. The big picture: Stewart Gloster’s hire comes as the one-year-old National Cyber Director’s office continues to fill out its roughly 50-person staff. In May, CNN reported that the office had hired a former Microsoft… Source link

Read More »

DIRECTV Taps Yahoo Unified Ad Tech to Unlock Advanced TV Opportunities

DIRECTV Taps Yahoo Unified Ad Tech to Unlock Advanced TV Opportunities

NEW YORK–(BUSINESS WIRE)–DIRECTV Advertising and Yahoo today announced a strategic partnership to unlock new value for advertisers across linear TV and digital. Against the backdrop of an increasingly fragmented advanced TV landscape, DIRECTV Advertising and Yahoo announced today that they are teaming up to provide buyers with a more seamless way to access addressable TV and streaming inventory. In working with Yahoo, DIRECTV Advertising is helping to further reduce complexity… Source link

Read More »

‘No f*cking way!’ Watch Dana White lose his mind as Glover Teixeira taps at UFC 275

‘No f*cking way!’ Watch Dana White lose his mind as Glover Teixeira taps at UFC 275

Like many MMA fans, UFC president Dana White found himself screaming at a screen during the conclusion of the UFC 275 main event between Jiri Prochazka and Glover Teixeira. White, who was not in attendance at Singapore Indoor Stadium, watched the pay-per-view Saturday on a screen in what appeared to be a luxury party vehicle. White did not make the trip overseas as he stayed in the U.S. for his son’s 21st birthday celebration in Miami, but he still tuned in for what turned out to be a… Source link

Read More »

Beyond Meat taps Kim Kardashian for key role as shares sink 80% year-over-year

Beyond Meat taps Kim Kardashian for key role as shares sink 80% year-over-year

Beyond Meat (BYND) is looking to “keep up.” On Tuesday, the plant-based meat maker — desperate for a Wall Street rebrand — revealed that reality TV icon and billionaire entrepreneur Kim Kardashian will serve as the its “chief taste consultant,” in addition to starring in a new campaign focused on the brand’s mission of health and sustainability. The company, which saw shares pop on the news before sinking as much as 9% in early trading, has struggled to maintain its initial pace of growth… Source link

Read More »