Today, Yahoo has announced a new integration with DAX, the pioneering digital advertising exchange created and operated by Global, the media and entertainment group. DAX’s premium digital outdoor inventory is now available for advertising partners to purchase programmatically through Yahoo’s omnichannel DSP, in addition to audio.
The integration means Yahoo DSP customers can now activate digital outdoor campaigns on DAX’s inventory of over 2,400 premium digital screens across the UK,…
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