Tag Archives: DAX

Yahoo recently partnered with DAX, a digital advertising exchange. This is expected to provide customers of Yahoo DSP with access to a vast DAX pDOOH inventory in the U.K. Check out in detail what exactly Yahoo’s partnership with DAX means to advertisers. Yahoo has announced its partnership with DAX, a digital advertising exchange owned by Global. With this integration, it is now possible for advertising partners to purchase DAX’s premium digital out-of-home… Source link

Yahoo has announced a new integration with DAX, the pioneering digital advertising exchange created and operated by Global, the media and entertainment group. DAX’s premium digital outdoor inventory is now available for advertising partners to purchase programmatically through Yahoo’s omnichannel DSP, in addition to audio.  The integration means Yahoo DSP customers can now activate digital outdoor campaigns on DAX’s inventory of over 2,400 premium digital screens across the UK,… Source link

Today, Yahoo has announced a new integration with DAX, the pioneering digital advertising exchange created and operated by Global, the media and entertainment group. DAX’s premium digital outdoor inventory is now available for advertising partners to purchase programmatically through Yahoo’s omnichannel DSP, in addition to audio.  The integration means Yahoo DSP customers can now activate digital outdoor campaigns on DAX’s inventory of over 2,400 premium digital screens across the UK,… Source link