Partnership bridges the gap between linear and digital campaigns to unlock new value for buyers
NEW YORK, October 17, 2022–(BUSINESS WIRE)–Yahoo today announced an expansion of its partnership with DIRECTV Advertising to include set-top box (STB) data, backed by market-leading privacy protection protocols. With the expanded partnership, Yahoo’s demand-side platform (DSP) customers can now activate TV usage data from millions of DIRECTV households to optimize planning, activation and…
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