Tag Archives: box

Leaked Yandex Code Breaks Open the Creepy Black Box of Online Advertising

Leaked Yandex Code Breaks Open the Creepy Black Box of Online Advertising

If you live in Russia, there’s no avoiding Yandex. The tech giant—often referred to as “Russia’s Google”—is part of daily life for millions of people. It dominates online search, ride-hailing, and music streaming, while its maps, payment, email, and scores of other services are popular. But as with all tech giants, there’s a downside of Yandex being everywhere: It can gobble up huge amounts of data. In January, Yandex suffered the unthinkable. It became the latest in a short… Source link

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Meet Performance Max, The Blackest Black Box Of All Google Ad Products

Meet Performance Max, The Blackest Black Box Of All Google Ad Products

Lost in the Sturm und Drang of Q4 (Q for quarantine) 2020, Google introduced a beta program called Performance Max, its first ad product spanning all Google-owned media. A year later, Performance Max exited beta. And fast-forward another year to today, and Performance Max has quietly become the fastest growing and potentially most controversial product in the Google portfolio. For Google, Performance Max is a compass that always points true north, or toward ROAS. But from the marketer… Source link

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Amazon to invest $1B in box office releases as more streamers embrace theatrical

Amazon to invest $1B in box office releases as more streamers embrace theatrical

Amazon (AMZN) is betting big on the theatrical experience. The tech giant plans to invest $1 billion to produce 12 to 15 movies a year exclusively for theaters, according to a new report from Bloomberg. That spending would be roughly on par with major film studios like Paramount Pictures (PARA), Bloomberg noted. The report sent shares of theatrical giants like AMC (AMC) and Cinemark (CNK) higher on Wednesday, gaining 4.4% and 12.5%, respectively. Amazon did not immediately respond to Yahoo… Source link

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Yahoo and DIRECTV Advertising Expand Advanced TV Partnership to Include Set-Top Box Data

Yahoo and DIRECTV Advertising Expand Advanced TV Partnership to Include Set-Top Box Data

NEW YORK–(BUSINESS WIRE)–Yahoo today announced an expansion of its partnership with DIRECTV Advertising to include set-top box (STB) data, backed by market-leading privacy protection protocols. With the expanded partnership, Yahoo’s demand-side platform (DSP) customers can now activate TV usage data from millions of DIRECTV households to optimize planning, activation and measurement of digital campaigns across DIRECTV and non-DIRECTV inventory. Today, Yahoo is the only… Source link

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Yahoo and DIRECTV Advertising Expand Advanced TV Partnership to Include Set-Top Box Data

Yahoo and DIRECTV Advertising Expand Advanced TV Partnership to Include Set-Top Box Data

Partnership bridges the gap between linear and digital campaigns to unlock new value for buyers NEW YORK, October 17, 2022–(BUSINESS WIRE)–Yahoo today announced an expansion of its partnership with DIRECTV Advertising to include set-top box (STB) data, backed by market-leading privacy protection protocols. With the expanded partnership, Yahoo’s demand-side platform (DSP) customers can now activate TV usage data from millions of DIRECTV households to optimize planning, activation and… Source link

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Yahoo and DIRECTV Advertising Expand Advanced TV Partnership to Include Set-Top Box Data

Yahoo and DIRECTV Advertising Expand Advanced TV Partnership to Include Set-Top Box Data

NEW YORK–(BUSINESS WIRE)–Yahoo today announced an expansion of its partnership with DIRECTV Advertising to include set-top box (STB) data, backed by market-leading privacy protection protocols. With the expanded partnership, Yahoo’s demand-side platform (DSP) customers can now activate TV usage data from millions of DIRECTV households to optimize planning, activation and measurement of digital campaigns across DIRECTV and non-DIRECTV inventory. Today, Yahoo is the only… Source link

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An unopened first-generation iPhone from 2007 in its original box could auction for more than $30,000 — 50 times its original price

An unopened first-generation iPhone from 2007 in its original box could auction for more than $30,000 — 50 times its original price

Apple founder Steve Jobs.AP When a new iPhone comes out, Apple fans lineup to pay hundreds of dollars on the latest model. A first-generation iPhone from 2007 still in its original box is currently up for auction and could fetch upwards of $30,000. The unused 8GB iPhone originally cost $599 when it first hit the market. Apple’s newest phone, the iPhone 14, retails at $799 — but one of its very first models is going for far more than that. A first-generation iPhone from 2007 is currently on the… Source link

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Box office analyst lays out ‘the biggest narrative for 2023’

Box office analyst lays out ‘the biggest narrative for 2023’

The box office is gearing up for a busy fourth quarter following a strong showing in Q3. Current estimates see $2.1 billion in Q4 ticket sales, according to Box Office Pro, with a full-year haul of $7.5 billion. Increased momentum, coupled with upcoming blockbusters like “Black Panther: Wakanda Forever” and “Avatar: The Way of Water,” should help shoulder some of that demand. Analysts highlighted that a lack of movie supply, triggered by COVID-19 production headwinds, is the biggest issue… Source link

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