What the FLoC? Everything you need to know about Google’s new ad tech that aims to replace third-party cookies

Will ‘Federated Learning of Cohorts’ preserve user privacy? The jury is still out

Google FLoC is new ad tech that aims to replace third-party cookies

Over the years, web developers have dreamed up dozens of cute error pages to remind visitors to switch on cookies in their browsers.

Most are riffs on the eponymous baked snack (“Will work for cookies”) or Sesame Street’s Cookie Monster.

But the Cookie Monster may soon have fewer job opportunities – at least, that’s if Google gets its way. The internet giant…


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