Tag Archives: trends

Google Search Trends Show How Customer Expectations Are Changing

A new report from Google contains data on how customer expectations are changing, and reveals what people want from businesses this year. Based on a comparison of search volume from 2021 to 2022, trends indicate that customers want things both sooner and later. If customers are out shopping in person then they want the ability to do it late at night, and if they’re shopping online they want items to arrive as soon as tomorrow. They also want new experiences from businesses, such as the… Source link

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Google Trends reveals top results for ‘how to help others’ in 2021

Satellite Images Show Chaotic Scenes at Kabul Airport Satellite imagery from August 16 shows the chaotic scenes at Kabul Airport that morning as thousands of people flocked there in a bid to escape after the Afghan capital fell under Taliban control the previous day. (Credit: Maxar Technologies via Storyful) LOS ANGELES – Google has released its annual list of top searches for 2021 and one United States category includes the most-searched results for ‘how to help others.’ From… Source link

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Peloton Plunges in Google Search Trends

Peloton is ending the year on an ominous note, if the tale told by Google search volume is to be believed. U.S. search trends for Peloton show a 30% year-over-year drop in the fourth quarter of this year. U.K. and Germany showed an even larger year-over-year decline. “Historically, Google search trends data has correlated well with Peloton hardware sales,” wrote Raymond James analyst Aaron Kessler. “Based on our updated analysis, the search trends data indicates… Source link

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Festive Shopping Trends & Consumer Insights: Q&A with Yahoo

In association with Yahoo. In the run-up to the festive season, ExchangeWire speaks to Yahoo’s Selma Ali (insights director) and Joe Connors (director, buyer development) to discuss the key trends for marketers in the coming weeks and how data can be leveraged by retailers in both online and offline contexts. What are the key shopping trends marketers and retailers should be aware of over this Christmas period and how will these differ compared to last year? We have just published our… Source link

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Where have draft trends changed?

Last week I did a “second chance” NFBC draft, which has an overall prize. It was the first draft, so zero ADP data was available, making things extra wild. It was interesting to see the difference between drafters valuing what’s happened so far versus pre-season expectations. I went extremely pitcher-heavy early just as I did back in March. As expected, given how MLB has played so far in 2021 (and how pitching stats stabilize faster), others shared the same strategy. Here are the draft… Source link

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Want to use Google Trends for your business? Here’s what you need to know

QUESTION: I’ve been told several times that Google Trends is a great business tool. Can you elaborate? ANSWER: Google is by far the most used search engine with well over 90% of global search traffic, with over 3.5 billion searches processed every day. Each search is executed based on the words entered, which allows Google to understand trends as they happen or on a historical basis. Google also includes searches performed on YouTube in the Trends tool. This rich database of ‘keywords’… Source link

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Airbnb CEO identifies 5 trends that are unlikely to reverse

Prior to the pandemic, Airbnb’s core business was driven by vacationers going abroad for a weeklong vacation. Adventurers sought out locations in urban centers, accessible to a city’s top attractions. Today, the home rental platform is seeing the most growth in trips less than 50 miles away from home, with a quarter of all stays lasting 28 days or more.  The traveler, it turns out, is highly adaptable and Airbnb (ABNB), being a tech platform relying on four million hosts across 100,000… Source link

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Data Doctors: How to use Google Trends

How best to use Google Trends for your business. The Data Doctors’ Ken Colburn has tips. Q: I’ve been told several times that Google Trends is a great business tool — can you elaborate? A: Google is by far the most used search engine with well over 90% of global search traffic and over 3.5 billion searches processed every day. Each search is executed based on the words entered, which allows Google to understand trends as they happen or on a historical basis…. Source link

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