In association with Yahoo.
In the run-up to the festive season, ExchangeWire speaks to Yahoo’s Selma Ali (insights director) and Joe Connors (director, buyer development) to discuss the key trends for marketers in the coming weeks and how data can be leveraged by retailers in both online and offline contexts.
What are the key shopping trends marketers and retailers should be aware of over this Christmas period and how will these differ compared to last year?
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