QUESTION: I’ve been told several times that Google Trends is a great business tool. Can you elaborate?
ANSWER: Google is by far the most used search engine with well over 90% of global search traffic, with over 3.5 billion searches processed every day.
Each search is executed based on the words entered, which allows Google to understand trends as they happen or on a historical basis. Google also includes searches performed on YouTube in the Trends tool.
This rich database of ‘keywords’…
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