Tag Archives: tracking

Google’s business model was under attack again this week, with a “broad coalition” of privacy oriented tech firms asking regulators to take a stand against “the collection of data from across websites and services,” enabling “dominant platform actors to abuse their positions by giving preference to their own services.” ADVERTISEMENT Google wasn’t named, but then naming Google wasn’t really necessary. The campaign was organized by Chrome rival Vivaldi, which… Source link

PHOTO: yoni Google’s cookie execution will have to wait. Another two years, in fact.  The search engine giant announced June 24 it will delay Chrome’s phase-out of third-party cookies to over a three-month period starting in mid-2023 and ending in late 2023. Google originally announced in early 2020 it would phase out cookies within two years, or by the end of 2022, meaning this could be a near two-year delay. Google also plans to end trials of its cookies alternative — the… Source link

“We welcome this delay and only hope that Google uses this time to consult with the CMA as well as different parties that will be affected by the changes, including advertisers, agencies, publishers, and ad-tech and tracking solutions providers,” he said. Source link

Google will delay by nearly two years the phase out of Chrome web browser technology that tracks users for ad purposes, saying that it needs more time to develop a replacement system. The tech giant on Thursday moved its deadline to remove so-called third-party cookies to late 2023 rather than January 2022 as was initially planned. “We need to move at a responsible pace, allowing sufficient time for public discussion on the right solutions and for publishers and the advertising industry to… Source link

Update: Google has now confirmed the delay, writing in a blog post that its engagement with UK regulators over the so-called “Privacy Sandbox” means support for tracking cookies won’t start being phased out in Chrome until the second half of 2023. “We plan to continue to work with the web community to create more private approaches to key areas, including ad measurement, delivering relevant ads and content, and fraud detection,” it writes. “Today, Chrome and others have… Source link

Over the weekend, Google and the state of Massachusetts managed to make creepy COVID tracking apps even creepier by automatically installing them on people’s Android phones. Numerous reports on Reddit, Hacker News, and in-app reviews claim that “MassNotify,” Massachusetts’ COVID tracking app, silently installed on their Android device without user consent. Google gave the following statement to 9to5Google, and the company does not deny… Source link

The UK Competition and Markets Authority has announced it will take an active role in developing Google’s plans to prevent websites tracking Chrome users. Under the proposals, the CMA would accept legally binding commitments from Google not to use its proposed replacements for tracking cookies, a set of technologies the search engine calls its Privacy Sandbox, in a way that would harm competition. It is thought to be the first time a competition regulator has been involved at such an early… Source link

Well this is big. The UK’s competition regulator looks set to get an emergency brake that will allow it to stop Google ending support for third party cookies, a technology that’s currently used for targeting online ads, if it believes competition would be harmed by the depreciation going ahead. The development follows an investigation opened by the Competition and Markets Authority (CMA) into Google’s self-styled ‘Privacy Sandbox’ earlier this year. The regulator will have the… Source link

Google’s planned changes to ad tracking may face oversight from U.K. regulators after the company made a set of proposals to end an antitrust investigation. The Competition and Markets Authority said the commitments come after its probe into Google’s planned phase-out of third-party cookies used by publishers and advertiser to track users and measure the success of advertising campaigns. The CMA said it was concerned that the planned changes could “impede competition in digital… Source link

[unable to retrieve full-text content]WHAT THE TECH? How to disable Google tracking  WRCB-TV Source link