Google won’t end support for tracking cookies unless UK’s competition watchdog agrees – TechCrunch

Well this is big. The UK’s competition regulator looks set to get an emergency brake that will allow it to stop Google ending support for third party cookies, a technology that’s currently used for targeting online ads, if it believes competition would be harmed by the depreciation going ahead.

The development follows an investigation opened by the Competition and Markets Authority (CMA) into Google’s self-styled ‘Privacy Sandbox’ earlier this year.

The regulator will have the…


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