Google Gives Two Year Reprieve To Cookie Tracking

Google’s cookie execution will have to wait. Another two years, in fact.  The search engine giant announced June 24 it will delay Chrome’s phase-out of third-party cookies to over a three-month period starting in mid-2023 and ending in late 2023. Google originally announced in early 2020 it would phase out cookies within two years, or by the end of 2022, meaning this could be a near two-year delay.

Google also plans to end trials of its cookies alternative — the…