Tag Archives: SEO

Google not only changes how it presents information to users and updates algorithms, but the way users search is also changing. SEO best practices are changing every year, so it’s best to keep up with what it means to properly optimize a website today. Signals Of Authenticity And Usefulness Google has released five Product Review Updates since April 2021. The associated guidelines that Google published for writing product reviews recommend specific on-page factors that must exist in order… Source link

Google shares six SEO tips that combine structured data and Merchant Center to get the most out of your website’s presence in search results. Alan Kent, a Developer Advocate at Google, describes each tip in detail in a new video published on the Google Search Central YouTube channel. Throughout the video, Kent emphasizes using Google Merchant Center because it allows retailers to upload product data via structured feeds. Merchant Center feeds are designed to be read by computers, which… Source link

In the past few episodes, we’ve discussed the SEO and organic tracking implications of the switch from Universal Analytics to Google Analytics 4, but how does GA 4 help with paid campaigns, affiliate campaigns, Google Ads, campaign tracking with IDs, etc.? Krista Seiden of KS Digital and former VP at Quantcast joined me on the SEJ Show to discuss the benefits and advantages of GA 4 for paid campaigns plus other opportunities digital marketers will face with the sunsetting of Google… Source link

Google search console provides data necessary to monitor website performance in search and improve search rankings, information that is exclusively available through Search Console. This makes it indispensable for online business and publishers that are keen to maximize success. Taking control of your search presence is easier to do when using the free tools and reports. Jump to: What Is Google Search Console? How To Get Started How To Verify Site Ownership Troubleshooting With GSC Taking… Source link

Google’s John Mueller answered a question about what strategy to use to make specific pages show as sitelinks in Google’s search results. Mueller provided an answer that noticeably matched what’s in the official Google Search Central documentation for sitelinks, although he added a little more nuance than what’s in the official documentation. Nevertheless, Google’s new tightly controlled SEO Office Hours format is starting to show some limitations. How to Make Pages Appear as a… Source link

Easily See Content & Link Power With Spotlight Focus Spotlight Focus thinks like a search engine. It can determine the key focus topic for any given page within moments. Now, you can understand how to compare and improve both the citation/link structure and the entity topic cluster that immediately surrounds the target page’s place in the Knowledge Graph. Additionally, Spotlight Focus formulates a basket of phrases that each have a weighted score, depending on the power of the incoming… Source link

That uproar you hear? It’s SEOs calling out Google today.  Google’s new Digital Marketing & E-commerce certification course, which was announced May 2, includes cringe-worthy SEO advice so shockingly bad that one of Google’s search advocates – Danny Sullivan – is disavowing it. What happened. It all started with a tweet from international SEO consultant Gianluca Fiorelli. In it, he shared this screenshot of a slide discussing how to avoid keyword stuffing: This is Google’s official… Source link

Google’s John Mueller answered the question of how Google’s new Google Lens multisearch affects SEO. How Google Lens multisearch affects the practice of optimizing for search engines is a good question and John provided a thoughtful answer. John Mueller Discussing SEO and Multisearch Google Multisearch Google Lens is an app that’s available for both Android and Apple iOS devices. The Google Lens app (available for both Android and Apple iOS devices) offers a way to search using the… Source link

Search marketers are buzzing about Google’s John Mueller calling AI-generated content “spam.” He did this while answering a question during the April 1 Google Search Central SEO office-hours hangout (and it was no joke). Mueller’s response is not shocking. Especially considering Google has answered this question many times in recent years. Plus, automatically generated content has long been part of their webmaster guidelines as something to avoid. Yet, AI-generated content is a popular… Source link

Google addresses whether the changing your website hosting provider to one in a new location can impact SEO and search rankings. This topic is addressed in the latest installment of the Ask Googlebot video series on YouTube. The following question is submitted to Google’s Search Advocate John Mueller: “Does migrating a website hosting location affect SEO? E.g. an Australian website (and target audience) migrating its hosting location from Australia to US.” In response, Mueller says… Source link