Tag Archives: SEO

Google is rolling out a few new changes to its ranking systems in search, which are designed to help surface good content in your results and hide some of the worst and most cynical stuff on the web. The company says that it is doing a better job of downranking content that exists only to summarize other content — which can sometimes be normal SEO stuff but is also increasingly a job for generative AI tools — and in combatting some of the tricks people use to trick its ranking systems.

Google today released the third iteration of its SEO starter guide. This version is about half the size of the second version and is primarily written for people who are SEO newbies. Google’s SEO Starter Guide was originally released in 2008 as a PDF version. It was last updated in 2017. What changed. Google announced that the new version is “pocket-sized version of the SEO Starter Guide.” Google also said… Source link

One of the best local SEO strategies that any eligible local business can use to rank higher on Google and get local clients is to claim and optimize their Google Business Profile. However, claiming your Google Business Profile (GBP) is just the first step – you must optimize, frequently check, and update your GBP with new information for potential customers. Also, many businesses don’t realize that Google (and almost any user) can make changes to their GBP – like changing your… Source link

Business By Thomas Barrabi Published Jan. 22, 2024, 11:24 a.m. ET The quality of Google’s search engine results has “gotten worse” due to rampant spam, according to a study out of Germany. The findings were based on a year-long analysis of 7,392 product review queries — such as “best headphones” and “best alphabet toys” — on Google, Bing and DuckDuckGo, according to experts at Leipzig University, Bauhaus-University Weimar and the… Source link

Google search increasingly looks like it just isn’t working the way it used to.  The search engine that has become a 21st century staple in virtually everyone’s lives, used billions of times a day, is struggling with the unintended consequences of a recent update. Basically, it’s all spammed up. Welcome to web search’s junk mail era.  “It’s the worst quality results on Google I’ve seen in my 14-year career,” says Lily Ray, senior director of search engine… Source link

On a recent episode of Ask Googlebot, Google Search Advocate John Mueller discussed a concern many small business owners have. Businesses often work on launching a new website while still running their old site. Mueller was asked if owners must delete the old site when the new one goes live. Here’s what he advises. Navigating The Transition From Old To New Websites Mueller stressed the need to remove or update the outdated website since leaving contradictory information online could… Source link

[unable to retrieve full-text content]Why Google, Bing and other search engines’ embrace of generative AI threatens $68-B SEO industry  Head Topics Source link

[unable to retrieve full-text content]Bing Explains SEO For AI Search  Search Engine Journal Source link

[unable to retrieve full-text content]Yandex code leak: Why hack of ‘Russian Google’s’ ranking factors has spooked the SEO industry  The Indian Express Source link

[unable to retrieve full-text content]Yandex scrapes Google and other SEO learnings from the source code leak  Search Engine Land Source link