Tag Archives: SEO

Google’s John Mueller says the launch of the Page Experience update creates opportunities for SEOs to start side hustles, provided they level up their skills accordingly. In a response to an SEO on Reddit, Mueller states: “now’s the perfect time to level up and get paid well for it.” Mueller is referring to advancing one’s skillset to meet the demand for SEO talent that will be created by the Page Experience update. Site owners everywhere will soon find themselves needing to optimize… Source link

A video in Google’s Lightning Talks series, titled the state of web search engine optimization, presents data on how websites are following standard SEO practices. Aleyda Solis, SEO consultant and founder of Orainti, joins Lightning Talks as a guest presenter as she goes over the main learnings from the SEO chapter of the 2020 Web Almanac. The Web Almanac is a comprehensive report on the state of the web, which is backed by data and trusted experts. Solis authored the SEO chapter of the 2020… Source link

Why Product Data is Different From Other Data Types Providing Product Information With Structured Data Providing Producing Information Through Google Merchant Center Final Notes Google provides guidance to SEOs and ecommerce site owners on best practices for providing the search engine with accurate information about products. When Google has timely and accurate product data it can apply special formatting in search results to assist shoppers with their buying decisions. Additional data that… Source link

Baidu’s Scope of Influence Google vs. Baidu Use Marketing & PR to Speed Up Baidu Indexing The Impact of Social Media on Baidu SEO Google vs Baidu Mobile Web Design When it comes to search marketing in China, Baidu is a core component. In fact, as I write this, Baidu accounts for 78.4% of search engine market share in China to Google’s 1.9% (Sogou comes in at 13.8%, Haosou at 2.2%, and Bing at 2%). However, to be successful in what is the world’s most populated country, your strategy needs to… Source link

A new, free tool for SEOs provides insights about Google search features from an analysis of 60 million US queries. Developed by Local SEO Guide, the Local-Pack-O-Meter tracks data for ten different types of Google search features such as local packs, knowledge panels, shopping, job postings, ads, and more. What separates the Local-Pack-O-Meter apart from other tools that monitor Google search features is the amount of data it has access to. Traject Data, a client of Local SEO Guide, supplies… Source link

Google recommends five best practices for site owners to follow when optimizing video content for search results. This information is shared in the latest Lightning Talks video on the Google Search Central channel. Google’s presentation on video SEO goes over how site owners can send signals to communicate what a video is about. When Google can understand what a video is about it will know how to surface the video in Search and Discover. Here’s a recap of Google’s advice. Video SEO Signals… Source link

SEONIFY gives you 70 tools to optimize your organic marketing. Franchise Your Business Schedule a FREE one-on-one session with one of our Franchise Advisors today and we’ll help you start building your franchise organization. Get Started March 1, 2021 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting… Source link

Google’s John Mueller answers questions about SEO best practices for news websites, particularly as it relates to publishing shorter articles. News sites shouldn’t be overly concerned with the length of articles, Mueller says, as shorter articles are sometimes fine for the given query. This is discussed during the Google Search Central SEO hangout recorded on February 19. An SEO named Lene Hegland, who runs a news website, asks Mueller about the risks of having short articles viewed as thin… Source link

Google’s John Mueller says there’s no inherent SEO benefit to adding an audio version of a text-based web page. This topic is discussed during the Google Search Central SEO hangout recorded on February 12. The following question is submitted to Mueller: “Would adding an audio version of a page’s content help with search in any way? Other than the obvious accessibility improvement.” Adding an accompanying audio recording to a written post is something more publishers have been doing as… Source link

Google’s John Mueller explains the strongest penalties that can be issued against sites caught using black hat SEO tactics. Mueller provided a lengthy response in a Reddit thread to the following question: “What’s the worst Google can do to a website if caught using black hat SEO tactics? Can I lose my website or get permanently de-indexed?” Buckle up for one of the most detailed answers we’ve ever seen on this subject – with not a single “it depends” in sight. Google Does Not… Source link