Tag Archives: SEO

[unable to retrieve full-text content]Yandex code leak: Why hack of ‘Russian Google’s’ ranking factors has spooked the SEO industry  The Indian Express Source link

“Fragments” of Yandex’s codebase leaked online last week. Much like Google, Yandex is a platform with many aspects such as email, maps, a taxi service, etc. The code leak featured chunks of all of it.  According to the documentation therein, Yandex’s codebase was folded into one large repository called Arcadia in 2013. The leaked codebase is a subset of all projects in Arcadia and we find several components in it related to the search engine in the “Kernel,” “Library,”… Source link

[unable to retrieve full-text content]Yandex scrapes Google and other SEO learnings from the source code leak  Search Engine Land Source link

Google has made a couple of tweaks to two of its SEO-related help documentation. The changes include specifying that the title and link elements are most important for the RSS feed follow in Google Discover and that Google parses img elements even within other elements, such as the picture element. Google added a new line to the Get On Discover documentation under the feed guidelines for the Follow feature in Google Discover. Google wrote, “The… Source link

In response to a thread on Reddit, Google Search Advocate John Mueller says there’s no inherent SEO advantage to using WordPress compared to coding a website yourself. A thread in the r/SEO forum asks a familiar question many practitioners run into in their careers. Is WordPress better for SEO than coding your own website? Other variations of that question include, “is WordPress better for SEO than Wix,” or, “is WordPress better for SEO than [insert CMS here]?” No matter how you… Source link

. (Photo by Smith Collection/Gado/Getty Images) Getty Images Here are five things in technology that happened this past week and how they affect your business. Did you miss them? 1 – Google says the secret to SEO success is making sure your most important page is not terrible. According to Google, if the most important page on your website is not top-notch quality, then it’s unlikely the site as a whole will rank well. Pages with low-quality content can pull down the performance of the… Source link

. (Photo by Smith Collection/Gado/Getty Images) Getty Images Here are five things in technology that happened this past week and how they affect your business. Did you miss them? 1 – Google says the secret to SEO success is making sure your most important page is not terrible. According to Google, if the most important page on your website is not top-notch quality, then it’s unlikely the site as a whole will rank well. Pages with low-quality content can pull down the performance of the… Source link

Google Search Advocate John Mueller debunks a theory that the faster speed of HTTP/3 can directly impact a website’s SEO. This topic is addressed during the November 2022 edition of Google’s SEO office-hours Q&A session. Joined by the Google Search Relations team, Muller answers the following question: Could the use of HTTP/3 improve SEO because it improves performance? HTTP/3 offers performance benefits over HTTP/2 and HTTP/3. However, the performance gains are unlikely to make a… Source link

Google Trends is a surprisingly useful tool for keyword research, especially when using advanced search options that are virtually hidden in plain sight. Explore the different Google Trends menus and options and discover seemingly endless ways to gain more keyword search volume insights. Learn new ways to unlock the power of one of Google’s most important SEO tools. The Value Of Google Trends While Google Trends is accurate, it doesn’t show the amount of traffic in actual numbers. It… Source link

Google’s Search Advocate John Mueller – in a rare case of annoyance – said that any SEO advice mentioning “link juice” is not to be trusted. Is it or not? I wondered about the context and doubted whether it was true. There are different opinions.  After Barry Schwartz shared the news on LinkedIn, a lively debate ensued. Even Moz and SparkToro founder Rand Fishkin chimed in on the comments saying, “Maybe link juice is real after all…. Source link