Tag Archives: reach

Today, Yahoo has announced a new integration with DAX, the pioneering digital advertising exchange created and operated by Global, the media and entertainment group. DAX’s premium digital outdoor inventory is now available for advertising partners to purchase programmatically through Yahoo’s omnichannel DSP, in addition to audio.  The integration means Yahoo DSP customers can now activate digital outdoor campaigns on DAX’s inventory of over 2,400 premium digital screens across the UK,… Source link

[unable to retrieve full-text content]When reach, privacy, and ROI all matter, choose Microsoft Advertising  Mumbrella Source link

To say it’s been a big year for Microsoft Advertising would be underselling it. Brands are now able to reach 1.4 billion people through its Windows ecosystem, due chiefly to its Search and Audience networks. Indeed, few companies can offer what Microsoft does under the one roof – with the benefits of a search engine (Microsoft Bing), a news publisher (MSN), a social media platform (LinkedIn), a browser (Edge), retail media platform (PromoteIQ) and a game console (Xbox), all showing… Source link

Google is promoting its Chrome browser with out-of-home and social ads to reach Formula 1 fans as the sport is becoming increasingly popular. During the United States Grand Prix Oct. 21 in Austin, TX, the brand advertised with signs at the airport and local concerts, and with Chrome-wrapped shuttle buses for attendees to take to the race. The tech giant put digital ads on social media with the Google Chrome branding, and had an on-site activation. “We want to start building… Source link

LAS VEGAS — It’s palpable, the instant when a legend lives up to its lore. When a 7-foot-3 French phenom — the most heralded international basketball prospect since Yao Ming two decades earlier — crosses the ocean and rains 3-pointers before 200 NBA scouts and the entire basketball world. To do so, Victor Wembanyama, the gargantuan 18-year-old widely presumed to be the No. 1 pick in next June’s draft, overcame a slow start in Tuesday night’s exhibition against the G League Ignite…. Source link

Albert Pujols crushed the 696th homer of his illustrious career on Saturday night, tying Alex Rodriguez for fourth on the all-time home run list. The St. Louis Cardinals legend now has 17 homers in a surprising 2022 resurgence, with time left to reach for 700. Facing JT Brubaker of the Pittsburgh Pirates, Pujols cranked a first-pitch slider 418 feet into the left-field stands. Albert Pujols climbing toward 700-homer club The year Pujols debuted in MLB, Barry Bonds hit 73 home runs on his way to… Source link

Lamar Jackson and the Baltimore Ravens will head into the final season of his rookie contract without a contract extension, an impasse that amounts to one of the biggest gambles in NFL history by both a franchise and an NFL player. The two sides failed to reach terms on a new deal by Friday, missing a deadline that Jackson set earlier this week. It means the Ravens’ franchise quarterback will now play through the fifth-year option on his rookie deal, earning just over $23 million for the 2022… Source link

The US Open field continues to dwindle. Daniil Medvedev’s shocking loss to Nick Kyrgios proved no one is safe as the round of 16 continues Monday. On the women’s side, No. 1 Iga Swiatek nearly went the way of Medvedev, but rallied to defeat Jule Niemeier. Jessica Pegula came through early against Petra Kvitova, but Danielle Collins has a tough task with No. 6 Aryna Sabalenka in front of her. On the men’s side, American Frances Tiafoe put away Rafael Nadal to reach the quarterfinals. Carlos… Source link

Free agent star James Harden and the Philadelphia 76ers have reached an agreement on a two-year, $68 million deal with a player option, league sources told Yahoo Sports. Harden declined a $47 million option this offseason to facilitate the new deal at a discount. “I had conversations with [president of basketball operations] Daryl [Morey], and it was explained how we could get better and what the market value was for certain players. I told Daryl to improve the roster, sign who we needed to… Source link

Danilo Gallinari is headed to Boston. The Celtics reached a two-year deal, fully-guaranteed deal with Gallinari on Sunday afternoon, according to ESPN’s Adrian Wojnarowski. In total, Gallinari will make more than $17 million next season. Gallinari, who spent last season with the Hawks, was traded to the San Antonio Spurs along with three future first-round draft picks and a pick swap and Jock Landale. The Spurs acquired Gallinari with the plan to waive him, which was finally made official… Source link