Google is promoting its Chrome browser with out-of-home and social ads to reach Formula 1 fans as the sport is becoming increasingly popular.
During the United States Grand Prix Oct. 21 in Austin, TX, the brand advertised with signs at the airport and local concerts, and with Chrome-wrapped shuttle buses for attendees to take to the race. The tech giant put digital ads on social media with the Google Chrome branding, and had an on-site activation.
“We want to start building…
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