Google win highlights Wpromote’s continuing growth as full-funnel media agency EL SEGUNDO, Calif., Nov. 7, 2022 /PRNewswire/ — Google crowned Wpromote their Premier Partner of the Year for Brand Awareness, a significant third-party acknowledgment of the top independent agency’s rapid ascent from performance marketing leader to full-funnel powerhouse. Wpromote Named Google Premier Partner of the Year for Brand Awareness Mike Mothner, Wpromote’s CEO and Founder, explained… Source link
Read More »Tinuiti Wins Google Premier Partner of the Year Award in International Growth
Tinuiti, a Premier Google Partner, takes home top industry award for leading brands into new global markets and driving successful international expansion NEW YORK, Nov. 3, 2022 /PRNewswire/ — Tinuiti, the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon, today announced it has won the Google Premier Partner of the Year Award in International Growth. Tinuiti Wins Google Premier Partner of the Year Award in International… Source link
Read More »Lowe’s taps Yahoo as latest retail media network partner
The news: Lowe’s is partnering with Yahoo to give advertisers on its One Roof Media Network access to more inventory, including off-site media placements, and improve omnichannel experiences, per a press release. The move integrates Yahoo’s DSP and ConnectID identity solution with the retailer’s ad platform. Advertisers on Lowe’s network will now be able to purchase digital out-of-home (DOOH) ads and other third-party inventory via Yahoo Member Connect. The evolution of retail media:… Source link
Read More »Samsung and Google partner to speed up Matter-enable smart home setups • TechCrunch
Samsung and Google announced a new partnership today that will allow easier setup for Matter-enabled devices on both Samsung SmartThings and Google Home systems. At the Samsung Developer Conference held in San Fransisco, the Korean tech giant said that it will update its SmartThings app in the coming months so that users can onboard Matter-enabled devices even if they are set up in Google’s ecosystem and vice versa. For the uninitiated, Matter is an Internet of… Source link
Read More »Google becoming FIBA’s 1st women’s-only hoops global partner
Comment on this story Comment Google is increasing its investment in basketball, becoming the first women’s-only global partner with FIBA. The internet company entered a multiyear partnership with the WNBA in 2021 and now is working with basketball’s world governing body, which has nine global partners for both men’s and women’s basketball. “It opens up a wide range of opportunities not only for the exposure of women’s basketball, but also it gives a sense of validation for all those… Source link
Read More »Yahoo and Comscore Partner to Bring Advanced Brand Protection, Contextual Solutions to CTV Campaigns
Advertisers using Yahoo DSP now have access to Comscore Activation™ for robust brand safety and brand suitability filters for optimal campaign protection Contextual segments provide additional relevancy and reach in ID-less CTV app environments RESTON, Va. & NEW YORK, August 18, 2022–(BUSINESS WIRE)–Yahoo today announced a partnership with Comscore (Nasdaq: SCOR) to give Yahoo DSP advertisers additional and enhanced brand safety and suitability controls for connected TV (CTV) campaigns…. Source link
Read More »Kajeet and Google Partner to Close the Homework Gap – EdTech Magazine: Focus on K-12
New Emergency Connectivity Funding Could Help Schools Support 5G School districts seeking funding for connectivity can also look to the Federal Communications Commission, the organization responsible for E-rate and the Emergency Connectivity Funds. The FCC announced last week that it’s adding $266 million to the Emergency Connectivity Program. The funds will be available to school districts and public libraries in two new rounds, and they must be used to support off-campus learning and… Source link
Read More »Netflix rises after choosing Microsoft as partner to roll out ad-supported tier
Netflix (NFLX) has chosen an ad partner. The streaming giant will partner with Microsoft (MSFT) to help roll out its new ad-supported offering later this year. The tech giant, which generated $10 billion in advertising sales last year, will serve as the streamer’s technology and sales partner. Netflix stock rose to a session high on the heels of the announcement, up more than 2% in midday trading. “Microsoft has the proven ability to support all our advertising needs as we work together to… Source link
Read More »Mullen and Development Partner Take Solid-State Polymer Battery Cell Technology to the Vehicle Pack Level
Mullen Technologies, Inc. Partnership with LGG (Linghang Guochuang Group) is on track and focused on taking solid-state polymer battery cell technology into vehicle pack level development. Solid-state batteries are planned for Mullen’s second-generation Mullen FIVE EV Crossover and show promise of over 300 miles of range delivered in 18 minutes with DC fast charging. Mullen and LGG progress to pack level development for solid-state polymer batteries Solid-state polymer batteries planned for… Source link
Read More »Yahoo and Cross Screen Media Partner to Enable Greater Political Campaign Insights, Efficient Measurement Ahead of 2022 Midterms
NEW YORK–(BUSINESS WIRE)–Yahoo, the premier global media and technology company, today announced a partnership with Cross Screen Media, a tech firm specializing in optimized local TV and CTV ad planning and measurement, to enable more strategic planning, efficiency and measurement for advertisers ahead of 2022 midterm campaigns. Yahoo will also be Cross Screen Media’s first programmatic partner to utilize the company’s new measurement solution, ScreenImpact, which will enhance… Source link
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