Google becoming FIBA’s 1st women’s-only hoops global partner

Google is increasing its investment in basketball, becoming the first women’s-only global partner with FIBA.

The internet company entered a multiyear partnership with the WNBA in 2021 and now is working with basketball’s world governing body, which has nine global partners for both men’s and women’s basketball.

“It opens up a wide range of opportunities not only for the exposure of women’s basketball, but also it gives a sense of validation for all those…