Tag Archives: Googles

Google has announced plans to stop using tracking cookies on its Chrome browser by 2022, replacing them with a group profiling system in a move the company says will plot “a course towards a more privacy-friendly web”. The change is significant. Chrome commands some two-thirds of the web browser market. Third-party tracking cookies, meanwhile, underpin much of the targeted advertising industry. And, while Mozilla’s Firefox and Apple’s Safari have already stopped supporting… Source link

Track the “Before and After” URLs Migrating Internal Linking Site Migrations Can Feel Scary Citation Google’s John Mueller answered what he felt were the top things to pay attention to in order to have a successful site migration. Mueller offered tips to help minimize disruptions. In a Google SEO Office-hours hangout, a person asked John Mueller about handling a site migration for a site that acquired another one and they are now joining the two websites into a single site. They are also… Source link

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Melinda Han Williams, Chief Data Scientist at Dstillery. There’s been a great deal of hand-wringing over the future of identity in digital advertising. Google Chrome’s plan to retire third-party cookies and Apple’s move to make IDFAs opt-in have kicked off what, to many, feels like a crisis for digital… Source link

A handful of new standards will personalize ads without the privacy violations of today Photo: Christian Wiediger/Unsplash The internet is about to experience a dramatic shift toward privacy. Today, advertisers like Facebook and Google use cookies to track people as they interact with different websites, building profiles for the sake of targeted marketing. But on Wednesday, Google — a giant in the global digital ad market — announced that it would stop using this kind of system to track… Source link

Google parent company Alphabet CEO Sundar Pichai. (AP Photo/Jeff Chiu, File) Google’s (GOOG, GOOGL) Chrome browser said this week that it won’t deploy other web-tracking tools after phasing out third-party cookies in 2022. But that won’t transform your online experience, or stop you from seeing ads for whiskey if you’ve just looked up how to mix a Manhattan. “You’re 100% still being targeted,” Elizabeth Renieris, an affiliate of Harvard University’s Berkman Klein Center for… Source link

Google parent company Alphabet CEO Sundar Pichai. (AP Photo/Jeff Chiu, File) Google’s (GOOG, GOOGL) Chrome browser said this week that it won’t deploy other web-tracking tools after phasing out third-party cookies in 2022. But that won’t transform your online experience, or stop you from seeing ads for whiskey if you’ve just looked up how to mix a Manhattan. “You’re 100% still being targeted,” Elizabeth Renieris, an affiliate of Harvard University’s Berkman Klein Center for… Source link

TipRanks The Bottom Is in for These 3 Stocks? Analysts Say ‘Buy’ Never say that one person makes no difference. This past Thursday, stocks tumbled, bonds surged, and investors started taking inflationary risks seriously – all because one guy said what he thinks. Jerome Powell, chair of the Federal Reserve, held a press conference at which he gave both the good and the bad. He stated, again, his belief that the COVID vaccination program will allow a full reopening of the economy, and that… Source link

Advertisers have been nimble throughout the variety of challenges that have impacted the targeting and privacy landscape: GDPR, CCPA, other state legislation, like Maryland’s—even the third-party cookie phase-out, which many didn’t think the industry would be able to overcome. Ad land and ad tech quickly pivoted strategies, working hand in hand with each other to provide solutions to the “cookie apocalypse,” well before the phase-out goes into effect next January. … Source link

“The Sell Sider” is a column written for the sell side and contains fresh ideas on the digital revolution in media.  Today’s column is written by Tom Kershaw, CTO of Magnite and Chairman of Prebid.org. For the second time in the past 13 months, Google managed to plunge the world of ad tech into complete chaos Wednesday, despite not saying much that’s new or noteworthy. If you believe what you read, it’s the end of the open Internet as we know it, the upending of the… Source link

In the world of online advertising, relevance is relative. An advertisement targeting system might not live up to the ideal of delivering exactly the right message to the right person at the right time — but if it’s the best of the available alternatives, then the advertising dollars will follow.  So it is easy to understand the sense of dread felt by many online publishers and ad tech companies as one of the linchpins of the advertising-supported internet — the… Source link