Google’s Non-Announcement Shocks The Ad Industry – Again

Tom Kershaw Prebid

The Sell Sider” is a column written for the sell side and contains fresh ideas on the digital revolution in media. 

Today’s column is written by Tom Kershaw, CTO of Magnite and Chairman of Prebid.org.

For the second time in the past 13 months, Google managed to plunge the world of ad tech into complete chaos Wednesday, despite not saying much that’s new or noteworthy. If you believe what you read, it’s the end of the open Internet as we know it, the upending of the…


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